Ring Plus, Inc., a pioneer of Ring Back Tone technology, has concluded a
six-month beta test of its free worldwide phone service. For six months,
thousands of people participated by placing free phone calls from Los
Angeles to over 150 countries in the world, and Ring Plus subscribers
will continue to do so forever. They will enjoy free national and
international phone calls because they choose to listen to
advertisements which replace the ringing signal the caller normally
hears while the phone is ringing on the recipient’s
side. The beta test already received media attention in Entrepreneur
Magazine as recently as August 2008.
“People got crazy. Some individuals placed
over 70 phone calls a day. They all enjoyed our free calls. Our
subscribers love our service. We grow and continue to grow 1.5% daily
just because people are recommending us to their friends,”
said Karl Seelig, CEO and inventor of the Ring Plus system. A system
based on his life-time research pioneered the Ring Back Replacement
Technology. This technology is part of a $2.5 billion market expected to
grow soon into a $17 billion yearly market in the US alone. After Karl
Seelig published his invention in the August 2001 edition of Economist
Magazine and in the Orange County Register, the world started developing
Ring Back Signal replacement technology, first in Korea and soon after
in the United States. Ring Plus is the first US company using Karl Seelig’s
technology (which is normally used to replace the Ring Back Signal with
music) to replace the Ring Back Signal with advertisements.
Karl Seelig proved with his new technology and business model that the
phone industry has to change. It is no longer viable to charge people
for phone service, especially in economic hard times. The average
American consumer spends over $1,200 per year on telephone service.
Replacing the Ring Back Signal with advertisements can pay for the phone
bill, and provides an ingenious new method of advertising. On the one
hand, consumers are tired of paying outrageous phone charges with
built-in profit margins of up to 1000%; and, on the other hand, we have
the advertisers who are in desperate need of communicating with their
prospects more efficiently. Ring Back Replacement advertisement proved
itself to be more efficient than every other media; thus, allowing
savings to the advertisement industry of billions of dollars. Ring Back
Tone Advertisement is as targeted to consumers as direct mail, as effectively
captivating as radio advertisement, and as engaging as direct
sales calls. No external noise will interrupt these advertisements. The
advertisement directly enters the ear of the consumer. While attentively
waiting to be connected, the caller is listening to information relevant
to him or her because the advertisements are targeted not only to the
specific person, but also to specific locations and times.
The change in the telecom industry to advertisement-driven models may be
more quickly implemented today as economic conditions are worsening.
Ring Plus agrees with estimates appearing in this month’s
Harvard Business Review (October 2008) that we will see a significant
shift of advertisement budgets toward new media. Ring Plus is ready for
it, leading the way again with big changes in the telecommunications
industry.
References:
Links to Ring Plus Media:
Entrepreneur Magazine:
http://www.usnews.com/articles/business/small-business-
entrepreneurs/2008/08/07/phone-20.html
NBC 56:
http://www.ketknbc.com/home/ticker/7968732.html
IP Law 360:
http://www.law360.com/registrations/user_registration?article_id=
47970
http://www.law360.com/registrations/user_registration?article_id=
43012
http://www.law360.com/registrations/user_registration?article_id=
42549
http://www.law360.com/registrations/user_registration?article_id=
25229
http://www.law360.com/registrations/user_registration?article_id=
10390
Orange County Register:
http://www.allbusiness.com/electronics/telecommunications-
equipment/5049187-1.html
Cellular-News:
http://www.cellular-news.com/story/17622.php
Lets Go Mobile:
http://www.businesswire.com/portal/site/home/index.jsp?epi-content
=GENERIC&newsId=20070602005042&ndmHsc=v2*A1180868400000*B1180881515000
*DgroupByDate*J1*N1000837&newsLang=en&beanID=202776713&viewID=news_
view
Media Life Magazine:
http://www.medialifemagazine.com/cgi-bin/artman/exec/view.cgi?
archive=170&num=2237
MocoNews:
http://www.moconews.net/entry/ringback-patent-awarded
http://www.moconews.net/entry/ring-back-tones-to-become-
advertising-channel
Ringtonia:
http://www.textually.org/ringtonia/archives/cat_ringback_tones.htm
Tmcnet:
http://ivr.tmcnet.com/news/2008/05/20/3456674.htm
http://voipservices.tmcnet.com/feature/articles/26717-ringplus-
launches-free-phone-service-beta-testing.htm
http://ivr.tmcnet.com/news/2008/04/30/3419263.htm
Topix:
http://press-releases.techwhack.com/16802-ring-plus
dsmTechNews:
http://dsmtechnews.com/2008/01/05/ring-plus-files-summary-judgment
-motion-of-patent-infringement-against-att/
Market Intelligence Center
http://www.marketintelligencecenter.com/articles/503273
http://www.marketintelligencecenter.com/articles/502608
Mobile Burn:
http://www.mobileburn.com/pressrelease.jsp?Id=2718
http://www.mobileburn.com/pressrelease.jsp?Id=4560
All Business:
http://www.allbusiness.com/legal/legal-services-lawyers/5842750-
1.html
http://www.allbusiness.com/legal/trial-procedure-summary-
judgment/6797603-1.html
http://www.allbusiness.com/legal/trial-procedure-summary-
judgment/5847850-1.html
http://www.allbusiness.com/legal/legal-services-litigation/5422160
-1.html
http://www.allbusiness.com/services/business-services/4348240-
1.html
http://www.allbusiness.com/technology/technology-services/4055397-
1.html
http://www.allbusiness.com/legal/legal-services-litigation/5358909
-1.html
Beverly Hills Magazine:
http://findarticles.com/p/articles/mi_m0EIN/is_/ai_n14932193
Us News:
http://www.usnews.com/articles/business/small-business-
entrepreneurs/2008/08/07/phone-20.html
Ad-Hoc-News:
http://www.ad-hoc-news.de/Artikelsenden/10581289/CorporateNews/
16633134
Euro Investor:
http://www.euroinvestor.co.uk/News/ShowNewsStory.aspx?StoryID=
9743618
http://www.euroinvestor.co.uk/News/ShowNewsStory.aspx?StoryID=
9691619
Business Wire:
http://www.businesswire.com/portal/site/home/index.jsp?epi-content
=GENERIC&newsId=20070602005042&ndmHsc=v2*A1180868400000*B1180881515000
*DgroupByDate*J1*N1000837&newsLang=en&beanID=202776713&viewID=news_
view
Wireless Week:
http://www.wirelessweek.com/search.aspx?cx=001778119024452946980:
i20dxzcw4wg&cof=FORID:11&q=ring%20plus&sa=Search&safe=active#988
Intellectual Property Today:
http://www.iptoday.com/news-archived-article.asp?id=1686&type=ip
http://www.iptoday.com/news-archived-article.asp?id=1947&type=ip
Aloha State News:
http://www.google.com/search?hl=en&q=alohastatenews.com+%22ring+
plus%22
(Due to their length, the URLs above may need to be copied/pasted into
your Internet browser´s address field. Remove the extra space if one
exists.)
Ring Plus, Inc.
Gavin Navarro, 310-247-9002