11/09/2008 14:30:00

About Communications Selects Natural Convergence for Hosted Voice Services

OTTAWA, Sept. 11, 2008 (GLOBE NEWSWIRE) -- Natural Convergence Inc.

(NCI), a leading supplier of hosted VoIP (Voice over Internet

Protocol) software applications, announces that their flagship

product silhouette has been selected by About Communications to

deliver highly differentiated hosted voice services to small and

medium sized businesses.

"silhouette enables us to provide a highly differentiated service to

smaller businesses," said Probal Lala, CEO of About Communications.

"And the go-to-market support from NCI's flashpoint program will get

us generating revenue -- fast."

Built to replace premise based SMB voice equipment such as key

systems and small PBX's, silhouette is a carrier grade, hosted

software solution. Specifically designed for service providers to

address the 5-50 employee small business market, silhouette's

familiar features and functionality make it simple to sell, simple to

deploy and simple to maintain.

Committed to the success of its customers, Natural Convergence

created the flashpoint channel marketing program to help service

providers to shorten sales cycles and increase revenues from the

small business market. Natural Convergence has elevated vendor

support by productizing a channel marketing and go-to-market support

program with the end goal of helping customers sell faster.

"About Communications required a proven hosted application backed by

comprehensive go-to-market support. NCI delivers on both fronts with

our simple to sell and simple to deploy approach," said Patrick

Smith, Chairman and Chief Executive Officer, NCI. "We're thrilled to

have been selected by About Communications."

For more information on silhouette, flashpoint and winning with

hosted voice in the small business space, visit:

www.naturalconvergence.com

About Natural Convergence (www.naturalconvergence.com)

Natural Convergence supplies hosted VoIP software that enables

service providers to sell dramatically improved services to the huge,

yet untapped, small business market. Its silhouette application

replaces traditional premise based voice solutions like key systems

and small PBX's, combining familiar functionality with powerful cost

and performance advantages. Its go-to-market channel strategy is

optimized to the buying habits of small businesses -- from

value-added resellers, through service providers and original

equipment manufacturers.

Founded in April 2001, NCI has grown with Service Provider customers

deploying their industry leading products to small business customers

globally.

Natural Convergence is headquartered in Ottawa, Canada, with regional

offices strategically located in the Americas and EMEA.

The Natural Convergence logo is available at

http://www.globenewswire.com/newsroom/prs/?pkgid=4579

About Communications (www.aboutEZ.com)

About Communications is a privately held Canadian service provider of

leading telecom and IT solutions designed to meet the unique service

needs of small and medium-sized businesses.

Riding on an extremely reliable, high speed, dedicated digital access

network, About Communications' suite of phone, internet and IT

solutions give smaller businesses affordable access to the latest

feature-rich communications services previously only available to

larger enterprises.

About Communications makes it easy for small businesses to succeed by

offering simplified voice and data solutions that improve their

customer's experience, increase their employee productivity, help cut

their costs, and grow with their businesses.

CONTACT: Natural Convergence

Andrew Skafel, VP Marketing

+1 613 280 2000 ext.311

www.naturalconvergence.com

About Communications

Probal Lala, CEO

+1 888 922 6883 ext.101

www.aboutEZ.com

Copyright © Hugin AS 2008. All rights reserved.

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