14-07-2008 - 15:00

Christian Publishers Commit to Delivering Majority of Catalogs to Amazon Kindle Owners by the End of 2008

Amazon.com, Inc. (NASDAQ:AMZN), today announced that Christian book

publishers Augsburg Fortress, Crossway Books & Bibles, David C. Cook,

Gospel Light, Group Publishing, NavPress, Strang Communications, Thomas

Nelson, Tyndale, Wm. B. Eerdmans Publishing Co. and Zondervan have

committed to making the majority of their catalogs of books available to

Kindle owners by the end of 2008. Anywhere they happen to be, and in

less than 60 seconds, Kindle customers will be able to download and

start reading favorite Christian titles such as Boundaries,

Walking With God,

and When the Game Is Over.

Kindle is Amazons portable reader that

wirelessly downloads books, blogs, magazines and newspapers to a crisp,

high-resolution electronic paper display that looks and reads like real

paper. For more information on Kindle, or to order a Kindle for $359,

visit http://amazon.com/kindle.

Of the 135,000 books available on Amazon.com

as a physical book and on Kindle, Kindle books already account for over

12 percent of units sold, said Ian Freed,

Vice President of Amazon Kindle. Were

pleased that so many publishers are seeing this success with their

Kindle titles, and that more publishers like the Christian book

publishers are getting on board.

The response to our Kindle editions has been

remarkable, said Alan Huizenga, Director of

Digital Publishing at Tyndale House Publishers. We

are excited to know that for readers who own a Kindle, they can download

and begin reading bestselling Tyndale authors such as Joel Rosenberg,

Tony Dungy, Francine Rivers, and Tommy Newberry in under a minute!

For years Eerdmans readers have enjoyed our

extensive selection of titles from the scholarly to the popular,

said Sam Eerdmans, Vice President of Sales and Marketing for Eerdmans. Now

Eerdmans is excited to announce that many of our titles will be readily

available on Kindle. Fans of Eugene Peterson or Joan Chittister can

quickly find and access their new books using the extremely easy

interface of Kindle."

Thomas Nelson is excited to offer our books

in the digital format on Kindle, said Robert

Edington, Vice President of Internet Channel, Thomas Nelson, Inc. Our

readers have enjoyed works by Max Lucado, John Maxwell and Ted Dekker

for a long time, and now those who have a Kindle can quickly and easily

download them in 60 seconds.

Amazon has increased the number of book titles available on Kindle from

90,000 to 135,000 since Kindle was introduced last November, with more

books being added every day. Kindle books are available for wireless

download in less than 60 seconds and The New York Times Best

Sellers and New Releases are $9.99 or less on Kindle, unless marked

otherwise. Dozens of newspapers, magazines and blogs have also been

added. Newspaper subscriptions, such as The New York Times and The

Wall Street Journal, and magazines, such as TIME and

Newsweek, are auto-delivered wirelessly to Kindle overnight so the

latest edition is waiting for customers when they wake up. Blogs, such

as TechCrunch and All Things D, are updated and downloaded wirelessly

throughout the day so Kindle customers can read blogs whenever and

wherever they want.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle,

opened on the World Wide Web in July 1995 and today offers Earth´s

Biggest Selection. Amazon.com, Inc., seeks to be Earth´s most

customer-centric company, where customers can find and discover anything

they might want to buy online, and endeavors to offer its customers the

lowest possible prices. Amazon.com and other sellers offer millions of

unique new, refurbished and used items in categories such as books,

movies, music & games, digital downloads, electronics & computers, home

& garden, toys, kids & baby, grocery, apparel, shoes & jewelry, health &

beauty, sports & outdoors, and tools, auto & industrial.

Amazon Web Services provides Amazons

developer customers with access to in-the-cloud infrastructure services

based on Amazon´s own back-end technology platform, which developers can

use to enable virtually any type of business. Examples of the services

offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon

EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon

Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service

(Amazon FPS), and Amazon Mechanical Turk.

Amazon and its affiliates operate websites, including www.amazon.com,

www.amazon.co.uk, www.amazon.de,

www.amazon.co.jp, www.amazon.fr,

www.amazon.ca, and the Joyo Amazon

websites at www.joyo.cn and www.amazon.cn.

As used herein, Amazon.com,

we, our

and similar terms include Amazon.com, Inc., and its subsidiaries, unless

the context indicates otherwise.

Amazon Kindle is sold through Amazon Digital Services, Inc.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning

of Section 27A of the Securities Act of 1933 and Section 21E of the

Securities Exchange Act of 1934. Actual results may differ significantly

from management´s expectations. These forward-looking statements involve

risks and uncertainties that include, among others, risks related to

competition, management of growth, new products, services and

technologies, potential fluctuations in operating results, international

expansion, outcomes of legal proceedings and claims, fulfillment center

optimization, seasonality, commercial agreements, acquisitions and

strategic transactions, foreign exchange rates, system interruption,

significant amount of indebtedness, inventory, government regulation and

taxation, payments and fraud. More information about factors that

potentially could affect Amazon.com´s financial results is included in

Amazon.com´s filings with the Securities and Exchange Commission,

including its Annual Report on Form 10-K for the year ended December 31,

2007, and subsequent filings.

Amazon.com

Media Hotline, 206-266-7180

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