10-07-2008 - 15:04

Ubisoft Serves Up Hell´s Kitchen(TM): The Video Game

Today Ubisoft announced that it will publish Hells

Kitchen: The Video Game, for Wii,

Nintendo DS, PC and Mac®.

Developed by Ludia, Hells Kitchen: The Video

Game is based on the U.S. hit FOX television program from Granada

America featuring world-renowned Chef Gordon Ramsay. The game will allow

players to experience the shows

high-pressure kitchen and dining room challenges as a faithfully

rendered 3D Chef Ramsay watches their every move.

I had a great time doing the voice for my

own animation, said Gordon Ramsay. Being

in a video game is a new experience for me and Im

very pleased with the results.

After executing the three phases of an order

preparation, cooking and service Chef

Gordon Ramsay will score each meal. As they progress through the game,

players will be rewarded with access to recipes from Chef Ramsays

own repertoire.

Hells Kitchen

has everything a great video game needs: pressure, excitement and

intense competition, said Tony Key, senior

vice president of sales and marketing at Ubisoft North America. We

are very excited to be bringing the intensity of celebrity chef Gordon

Ramsay and the Hells Kitchen experience to

the virtual world this fall.

Hells Kitchen: The Video Game will be

released worldwide September 2008.

Key Features:

  • Chef Ramsay watches players every move and

    judges them as they progress by yelling at them, praising them or

    shutting down the kitchen if their skills dont

    meet his expectations.

  • As players progress, theyll gain access to

    authentic Gordon Ramsay recipes, including many that are offered

    exclusively to game owners.

  • In Career Mode, players can earn stars to build their way up from a

    Single-Star restaurant to a prestigious Five-Star establishment. As

    the player advances through the ranks, their star rating advances and

    the recipes become more varied and intricate.

  • In Arcade Mode, the pressure builds as customers become increasingly

    demanding. Players will be challenged to keep up with the pressure

    before time is up, or Chef Ramsay loses patience and closes the

    kitchen.

For assets, please follow this link: http://files.us.ubisoft.com/HK_PK.zip.

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive

entertainment products worldwide and has grown considerably through a

strong and diversified line-up of products and partnerships. Ubisoft has

offices in 25 countries and sales in 55 countries around the globe. It

is committed to delivering high-quality, cutting-edge video game titles

to consumers. Ubisoft generated sales of 928 million euros for the 200708

fiscal year. To learn more, please visit www.ubisoftgroup.com.

About Hells

Kitchen

Hells Kitchen has been a TV phenomenon since

its launch on FOX in June 2005. Featuring the acerbic Gordon Ramsay,

Michelin 3-star chef and author of several books, the show has

consistently delivered solid ratings. Season 3 showed 11% growth over

the previous year with adults 1839 and 12%

with total viewers, and was first in its Monday 9PM time slot

among adults 1834 and teens. Season 3s

finale garnered 9.8 million viewers, and consistently attracted 7.5+

million per episode. Viewership for the season 4 premiere hit 12.69

million, with at least 11 million per episode throughout the broadcast

season. Season 4 ranks as the No. 1 rated program of the Summer among

virtually all key demos.

About Ludia

Ludia creates and distributes cross-platform interactive entertainment

with mass consumer appeal. Ludia´s innovative and high-quality product

portfolio consists of original and branded properties, including

American Idol®, The

Price Is Right and Hell´s Kitchen.

Based in Montreal, Canada and founded by experienced industry players,

Ludia completed its first round of financing from private investors last

year.

About Granada America

Granada America is the U.S.-based production entity of ITV plc, one of

Europe´s largest producers and broadcasters of quality television

programs. Based in Los Angeles and New York, Granada America produces

drama, reality, comedy and documentaries for the American market.

Hells Kitchen & ©

ITV Productions Ltd. 2008. Licensed by Granada Ventures Ltd. All Rights

Reserved. 2008 Ludia Inc. All rights reserved. Published and distributed

by Ubisoft Entertainment under license from Ludia Inc. Ubisoft, Ubi.com,

and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S.

and/or other countries. Wii and Nintendo DS are trademarks of Nintendo.

Ubisoft

Elvin Gee, 415-547-4000

elvin.gee@ubisoft.com

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