Today Lowe Worldwide announces the launch of an
industry-leading application on Facebook Platform called The
Life Changing Box. The application, developed by Lowe New York for
one of the agency’s global clients, is an
interactive game giving users a chance to win prizes, some of which are
worth thousands of dollars.
The Life Changing Box is part of a marketing strategy developed
to promote a new campaign from Lowe New York. The client sponsoring the
application will be revealed as the game progresses.
The application on Facebook Platform resembles the classic game Hot
Potato, only in reverse. Facebook users who install the game can take
possession of a box from another player, which is then passed around to
other friends who have installed the The Life Changing Box
application. The goal is to be in possession of the box when it opens,
thus winning the prize it holds inside.
There are 10 boxes total in the game. To gain possession of a box, users
use a currency called a Touch. All players get 24 “Touches”
per day. Each Touch enters the player into a Round. At the
beginning of each Round, the box will randomly jump to one of the
players who entered that Round. The player given the box holds it for
the entirety of the Round, which lasts between 30 minutes and 8 hours,
randomly decided by the application. If the box doesn’t
open in a Round for the player, a new Round will begin and everyone must Touch
the box again to participate. 20 prizes will be awarded with values
ranging from $400 to $14,000.
“We are excited about this groundbreaking
contest we are bringing to Facebook Platform. It is a unique offering
that will give users the chance to win actual, tangible, valuable prizes
rather than just the virtual trinkets usually found on Facebook,”
commented Mark Wnek, Chairman of Lowe New York. “What
is really great about this program is that if someone invites a friend
to play the game, and their friend wins a prize - they win a duplicate
prize. This will add significantly to the viral nature of this program
while increasing the level of both awareness and engagement with lifechangingbox.com.”
Since there are 10 boxes, 24 Touches, and up to 48 rounds per day,
players will have to strategize their Touches in order to maximize their
chance to win. This creates engaging and addictive play. The game will
last through July 14, 2008, to coincide with the full launch of lifechangingbox.com.
About Lowe
Lowe Worldwide is an interconnected global community of marketing
agencies. Its client roster includes Unilever, Saab, Johnson & Johnson,
Nestle and Stella Artois. The agency is founded on the belief that the
greatest service it can render its clients is High Value Ideas coupled
with Problem Biased Thinking. Lowe is a member of Interpublic Group
(NYSE:IPG), one of the world’s leading
organizations of advertising agencies and marketing services companies.
Lowe New York is one of the cornerstones of Lowe Worldwide with a client
roster including Milk, Perdue, XM, Sharp and more. www.loweny.com
Lowe New York
Sal Taibi, 212-605-8750
President