TableTop Media, LLC today unveils its wireless, interactive tabletop
device with next-generation pay-on-demand capabilities in the Microsoft
Booth (#735) at FS/TEC, the international showcase on technology for the
foodservice industry.
TableTop Media delivers a next-generation pay-at-the-table experience
with three distinct features: split check, touch tip and email or print
receipt capabilities. Unlike traditional pay-at-the-table products, the
solution places control in the guests’ hands
to pay at their convenience. Using the solution, restaurant operators
will receive key benefits.
Dynamic Content Delivery – Increase
consumer interaction via digital promotions at relevant times with
measurable results.
Real-Time Feedback – Boost customer
loyalty by empowering guests and alerting managers if certain
conditions are met.
Infotainment – Engage and entertain
guests while enhancing the overall dining experience with information,
movie trailers and ticket purchasing.
TableTop Media’s solution has been installed
at Cozymel’s Mexican Grill (former Brinker
International concept) in the Grapevine, Texas location for the past
three months. Results demonstrate an increase in guest satisfaction,
product trial and revenue.
"Cozymel´s has been very impressed with the initial results from the
TableTop Media solution. Items promoted on the device represent a double
digit increase compared to traditional table top promotions," explains
Mary Russo, president of Food, Friends and Company, parent of Cozymel´s
Mexican Grill. Mike McPhail, general manager, Cozymel´s-Grapevine, adds
"We are seeing faster table turns, shorter wait times, repeat guests,
and operational efficiency across the board."
Casual Restaurant Segment Gets First
Opportunity
A Technomic Top 500 Annual Report shows slowdown in chain restaurant
growth rates, posting only 5.1 percent annual sales growth in 2007.
Early tests show the TableTop Media solution is ideally suited for the
casual dining environment (which is heavily weighted towards casual
dining, bar and grills, and theme and sports restaurants where families
and friends gather for food and entertainment) to increase customer
satisfaction and create new revenue streams for the dining
establishments.
“With restaurants facing fiercer competition
each day from both inside and outside of their industry, foodservice
operators need to adopt technology solutions that enable them to better
run their businesses and serve today’s more
informed and demanding digital consumers,”
notes Tom Litchford, industry director for Microsoft’s
U.S. Retail and Hospitality Group. “TableTop
Media’s innovative solution provides a
powerful way for restaurants to better connect with consumers, enhance
overall guest satisfaction and help increase overall revenues.”
“The TableTop Media solution represents an
interactive experience that doesn’t exist in
the market today. The capability to deliver relevant content to more
than 400 million captive viewers per month, at the point of purchase
with measureable results, creates a significant opportunity for our
partners,” explains Jack Baum, Chairman and
CEO of TableTop Media. "We have assembled an extraordinary team, deep in
restaurant, technology and start-up experience, to develop and refine a
solution and experience. Based on recent reports of declining restaurant
sales, the timing is ideal for a breakthrough technology that can give a
lift to the casual restaurant segment.”
The solution is built upon the Microsoft Windows Embedded CE operating
system and the Microsoft .NET Compact Framework and uses additional
Microsoft technologies including Microsoft Windows Server 2005,
Microsoft SQL Server 2005 and Internet Information Services 6.0.
"We have exercised exhaustive research and development, coupled with a
collaborative relationship with Microsoft, that has us ready to excite a
marketplace hungry for this type of innovation,”
notes Morton H. Meyerson, Board Member, TableTop Media and Chairman and
CEO of 2M Companies, Inc.
FS/TEC Booth Details
Please visit TableTop Media in the Microsoft Booth (#735) at FS/TEC
April 16-19 in Grapevine, Texas, for product demonstrations.
About TableTop Media
Founded in 2006, TableTop Media, LLC is a media technology and content
delivery company that has created the first interactive tabletop
experience with next-generation pay-at-the-table functionality. TableTop
offers casual dining restaurants and advertisers the industry’s
most powerful opportunity to reach and communicate with a captive target
audience at the point of purchase. TableTop Media’s
core product is an intuitive, touch-screen device that establishes a new
presence on the table of full-service restaurants across America. Based
in Dallas, Texas, TableTop Media will be deploying its product in 2008.
*Product and service names mentioned herein are the trademarks of their
respective owners.
TableTop Media, LLC
Trevelino/Keller Communications Group
Media
Contact:
Heather Graham
404-214-0722, ext. 103
hgraham@trevelinokeller.com