Americans concerned about great taste and health are turning from
refrigerated hummus dips to an authentic Mediterranean alternative
available on grocery store shelves that is shelf-stable and includes no
man-made preservatives.
First launched in 2003, Wild Garden Hummus Dip is available in most
grocery and retail food stores but is expanding into schools and
airlines as “Wild Garden Hummus To Go single
serve.”
“Consumers recognize Wild Garden Hummus Dip
offers great taste and health benefits. We are witnessing a market
change similar to what other ethnic dips like Mexican salsas saw decades
ago,” explained Mark Smith, Wild Garden’s
Vice President for Sales.
“There was a time when you could only get
salsa from the deli section limiting availability. Once it moved to the
refrigerated sections of stores, mainstream salsa purchases soared.
Today, Wild Garden Hummus Dip is available with bean dips, salsas and
other shelf-stable condiments.”
Shelf-stable means it does not need to be refrigerated until opened,
Smith explained. Wild Garden pasteurizes and vacuum-seals the hummus
dip, using only natural preservatives such as citric acid, “a
fancy word for lemon juice which acts as a natural stabilizer that keeps
the product fresh,” Smith said.
“This offers huge benefits to retailers who
can enjoy bulk purchase savings. Consumers can also now find healthy,
great tasting and authentic hummus dip in far more circumstances,”
Smith said.
“Cost-conscious school districts are
recognizing the benefits of providing healthy alternatives in student
lunchrooms. Airlines find they can serve hummus in its natural authentic
state without the huge cost overhead of requiring refrigeration before
serving.”
“Wild Garden Hummus Dip to Go”
single serve is served to students in 20 school districts and is offered
to airline passengers by United, Delta and Alaska Airlines.
“The airlines are excited about this product
because of the great taste and the health aspects. United Airlines has
Wild Garden Hummus Dip in the RiteBite Snack Box, which is popular among
passengers concerned about great taste and health. It was named as one
of the best airline food snack boxes in the industry,”
Smith said.
“Wild Garden Hummus to Go”
single Serve is available in Delta’s Crown
Room lounges at airports and available to First Class passengers on
Alaska Airlines.
Wild Garden Hummus Dip comes in eight flavors, Traditional, Sun Dried
Tomato, Roasted Garlic, Jalepeno, Fire Roasted Red Pepper, Black Olive,
and Sweet Pepper. It is sold in several sizes from a popular 13.4 ounce
jar, to the 2.4 ounce “Single Serve”
jars and tetra deli packs.
“The traditional way is to eat it is as a dip
with either bread or pita chips. We are finding consumers are using it
in many other ways including as a sandwich spread, as a butter, and as a
mix with salads,” Smith said.
Retailers offering Wild Garden Hummus Dip include Cost Plus/World
Market, Walgreen´s, Albertsons, Safeway, Publix, Jewel and Dominicks,
and in regional supermarkets like Strack & Van Til, Treasure Island, and
Butera. It is also available at mass merchandisers like Wal-Mart, Costco
and Sam’s Club.
EDITORS NOTE: Wild Garden would like to ship a Sample Product Box
to any interested reporters or editors. Email: rhanania@ziyad.com.
Wild Garden Hummus Dip
Ray Hanania, 708-222-8330
www.WildGarden.biz