14/01/2008 11:00:00

Fox Reality Channel Taps KushTV Network for Young Adult Male Audience

Fox Reality Channel, the only all-reality, all-the-time cable and

satellite network today announced that it will sponsor KushTV.com, the

fastest growing online television and lifestyle network, to create a

viral buzz and promote two of Fox Reality Channel´s upcoming original

series, "Battle of the Bods" and "Paradise Hotel 2." In this deal, Fox

Reality Channel will sponsor KushTV´s number one show "Perfect Picks"

a show featuring the Olly Girls from E!´s popular and highly rated

show, "Sunset Tan", and distribute 3-5 minute mini clips from its

upcoming reality shows, "Battle of the Bods" and "Paradise Hotel 2"

across the KTV network.

Starting January 16th and running for eight weeks, KushTV.com

developed an integrated program bringing Fox Reality Channel in front

of their younger male audience. KushTV.com continues to empower the

young adult male market´s internet and television experience by

creating unique and simple programs, which will provide Fox Reality

Channel the opportunity to drive male viewers to move from the

internet to television. Through this program, KushTV.com is seeing

benefits from a unique marketing platform enabling them to create

return traffic via contact with their audience by way of a new

internet know-how. Additionally, Fox Reality Channel´s original

series, "Battle of the Bods" and "Paradise Hotel 2" will have prime

exposure and banners on the KushTV.com homepage.

"This is a realization of our vision and working with a premiere

partner such as Fox Reality Channel enables us to combine the best of

both worlds, to create the best programming experience for our

audience and the most effective advertising platform for our

advertisers," stated AJ Vernet, Co-Founder of KushTV.

"KushTV.com gives Fox Reality Channel the ability to niche-target

a young male audience who would be attracted to our late-night

programming lineup and we are looking forward to a successful

partnership," stated Lorey Zlotnick, SVP of Marketing & On-Air

Promotions. "Fox Reality Channel is testing ways to create a buzz

virally, and linking to areas of social networking seems like a

natural place to gain some traction."

The KushTV.com audience will have exclusive access to a clip of

the hot new late-night show "Battle of the Bods," premiering January

19 1amET/10pPT, which takes five sexy ladies and has them rank

themselves in order of attractiveness to match the rankings of a panel

of male judges sitting behind a one-way mirror. In addition, they will

get to see a steamy clip from the late-night MA version of "Paradise

Hotel 2" premiering on Fox Reality Channel February 4 1aET/10pPT.

Each week KushTV will syndicate and promote their show "Perfect

Picks" along with Fox Reality Channel´s original series´ webisodes

across 50 of their branded channel partners including MySpaceTV,

YouTube, Helio, IMEEM, Veoh, Break, Heavy and Akimbo.

ABOUT KUSHTV.com

KushTV.com is the fastest growing online television network for

young adults 18-34 online. KushTV develops original shows for the

Internet featuring today´s hottest artists, topics, and events. We

produce ADD-TV programming - short form television for the short

attention span of Gen Y! Through its wide network of distribution

partners like MySpace, Veoh, Imeem, etc KushTV.com reaches millions of

unique users every month online. KushTV.com´s most popular broadband

channels include "Lifestyle", "Rush" and "Kush Girls". Founded in

2005, KushTVcom is privately held and headquartered in Santa Monica,

CA. For more information, please visit www.kushtv.com.

ABOUT FOX REALITY CHANNEL

Fox Reality Channel launched May 24, 2005 to become the first

destination for lovers of unscripted programming. The channel offers

major US network favorites, exclusive international reality

programming, Original Series and Specials. Fox Reality Channel offers

reality viewers more of their favorite reality programming with

RealityRevealed in Primetime with never-before-seen footage, exclusive

interviews, behind the scenes secrets and more reality fun. Fox

Reality Channel distribution is set to propel past 35 million

subscribers in its second year, becoming one of only four new networks

to achieve that feat. Its programming is available on television,

broadband, cellular phones and other leading mobile devices. It

recently entered into a sweeping deal with Apple(R) to deliver

upcoming original series to iTunes(R) (excluding American Idol Extra).

To get more information on Fox Reality Channel programs and schedules,

please visit foxreality.com.

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