Brickfish,
the award winning social media solution, has once again teamed up with
Neiman Marcus, the premier luxury retailer, to power its “What's Your
Passion for Fashion? Challenge - Round 1.” The program, located at www.neimanmarcus.com/passionforfashion,
invites fashionistas to pull together looks for Fall using provided
Neiman Marcus assets. Entrants must select at least one item from the
dresses, tops, outerwear, pants, skirts, jackets, shoes, jewelry,
handbags, and accessories categories to create their looks and then
describe why their looks are perfect for Fall fashion. Forty-two
finalists will be selected from Round 1 to move onto Round 2 for the
chance at a $5,000 gift card.
"Indulge in a pantsuit, go for green and give your footwear the boot! A
Fall must-have. Passion for Fashion lets you take all the season's best
trends for a spin and turn the runway into your reality,” said Ken
Downing, Senior Vice President Fashion Director for Neiman Marcus.
The “What's Your Passion for Fashion? Challenge - Round 1” program will
help generate buzz and awareness around Neiman Marcus’ Fall Fashion
collection, while introducing all the new styles available. With the
Brickfish Entry Editor, entrants will be able to put together looks they
would ‘Fall’ for, and immediately shop them. As part of the “What's Your
Passion for Fashion? Challenge - Round 1” program development, Brickfish
created a customized version of the Entry Editor, which allows entrants
to create their own personalized Fall looks using Neiman Marcus’ assets.
Specific products from Neiman Marcus are integrated into the Entry
Editor and linked to the identical product on the Neiman Marcus Web site
to help increase product promotion, drive traffic and encourage consumer
interaction with Neiman Marcus and its Fall Fashion collection.
Brands, agencies and publishers use Brickfish’s platform to launch
online advertising and marketing programs targeted at the social
networking audience. Brickfish programs enable brands to ignite consumer
conversations by creating brand evangelism, passion in a peer-to-peer
manner, and by optimizing the power of social media. Consumers create
brand friendly UGC and share it within their social networks.
Brickfish's patent-pending Viral Map® and Geo View technologies provide
detailed real-time data on viral activity across the Web and
geographically. This strategic viral marketing platform generates
extensive brand awareness, engagement, reach, and results--all of which
are trackable, providing clients with incredibly valuable qualitative
and quantitative data.
The “What's Your Passion for Fashion? Challenge - Round 1” social media
program ends August 26th, 2010 11:30 PM (PT). Round 2 will
begin on or around September 10th, 2010 12:00 AM (PT) and
will end on or around September 24, 2010 at 11:30 PM (PT). *Dates and
times subject to change pending Round 1 winner confirmation and
notification. For complete details, please visit www.neimanmarcus.com/passionforfashion.
For more information about Brickfish, please visit www.brickfish.com/company.
About Neiman Marcus
The Neiman Marcus Group, Inc. operations include the Specialty
Retail Stores segment and the Direct Marketing segment. The Specialty
Retail stores segment consists primarily of Neiman Marcus and Bergdorf
Goodman stores. The Direct Marketing segment conducts both online and
print catalog operations under the Neiman Marcus, Horchow and Bergdorf
Goodman brand names. For more information, visit neimanmarcusgroup.com.
About Brickfish®
Brickfish® is the performance-based Cost Per Engagement® (CPE®) social
media solution that has generated 300 million consumer engagements and
conversations for advertising agencies and Fortune 1000 marketing
leaders like Microsoft and Nike. Its patent pending Viral Map® and Geo
View technologies track reach, frequency, and viral activity in real
time across the global Web. Brickfish is a Red Herring Global 100 winner
and an OMMA Award winner for Best Viral Campaign.
Cost Per Engagement and CPE are registered trademarks of Brickfish.
Brickfish®
Ashley Futak, 858-587-2530 ext. 421
Ashley.Futak@Brickfish.com