Procter & Gamble (NYSE:PG) and the International Olympic Committee (IOC)
today announced the most far-reaching global partnership for the next
five Olympic Games from London 2012 through the 2020 Olympic Games.
The breadth of P&G’s portfolio, which includes 22 brands each generating
$1 billion or more in annual sales, and the depth of P&G’s reach to four
billion people worldwide, make this the most far-reaching Olympic
partnership. Some of P&G’s most iconic brands participating in the
partnership include Pampers®, Tide®, Ariel®, Always®, Whisper®, Crest®,
Pantene® and Olay®.
P&G will build upon the success of its Team USA partnership at the
Vancouver 2010 Olympic Winter Games which resulted in increased
favorability ratings, greater market share and nearly $100 million in
incremental sales. The company will leverage the IOC partnership to
deliver on its purpose-inspired growth strategy and to help improve the
lives of athletes, moms and their families around the world.
“P&G is proud to support the Olympic Movement for the next 10 years,”
said P&G Global Marketing and Brand Building Officer, Marc Pritchard.
“But, we know from our successful results in Vancouver that this is
about much more than a sponsorship. For P&G, it’s about partnering with
the IOC to make life better for athletes, moms and their families as we
take the Olympic movement to our four billion consumers around the world
that our brands already serve.”
IOC President Jacques Rogge said, “Procter & Gamble is a first class
company and we are absolutely delighted to announce we will be
partnering with them through 2020. P&G’s global reach and consumer
insight will be a real boost in our efforts to communicate the Olympic
values to a worldwide audience and their financial support over the next
decade will benefit the entire Olympic Movement including the athletes
themselves.”
P&G’s portfolio of brands will sponsor athletes and national teams.
Corporately, P&G will continue its support of families of Olympians by
reapplying on-site activities from the Vancouver 2010 Olympic Winter
Games and once again support moms by globally expanding its ‘Proud
Sponsor of Moms’ campaign.
P&G will continue helping athletes, moms and families immediately. As
part of the ‘Proud Sponsor of Moms’ campaign, the company will continue
its ‘Thank You Mom’ program in conjunction with the IOC’s inaugural
Youth Olympic Games to be held in Singapore from 14-26 August, 2010. P&G
will help 25 moms of Youth Olympians from around the world with their
travel and lodging costs so they can be in Singapore with their children
as they compete.
To celebrate the dedication and sacrifice of moms, families and their
Olympians, P&G will produce a documentary video series called “Raising
an Olympian, The P&G Momumentary Project.” The video series will tell
the stories of Olympians as seen through the eyes of their Moms. It will
be shown leading up to and during the London 2012 Olympic Games and will
aim to answer the question, “What does it take to raise an Olympian?”
P&G has partnered with the moms of six high-profile Olympians from
across the world and the mom of a U.S. Paralympian. They will provide
the type of insight only the mom of an Olympian can share in an effort
to most effectively deliver ‘Proud Sponsor of Moms’ programs to touch
and improve the lives of athletes, moms and families around the world.
The moms include: Jennifer Bolt (mom of Jamaican sprinter Usain Bolt),
Rosemary Jones (mum of Australian swimmer Leisel Jones), Cao Lihua (mom
of Chinese beach volleyball player Xue Chen), Aster Menagesha (Mom of
Ethiopian long-distance runner Meseret Defar), Debbie Phelps (mom of
U.S. swimmer Michael Phelps), Pat Radcliffe (mum of British
long-distance runner Paula Radcliffe) and Marlene Shirley (mom of U.S.
Paralympic sprinter Marlon Shirley).
About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community
includes approximately 135,000 employees working in about 80 countries
worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
P&G
Tom Millikin, +001 513-543-1724
millikin.tm@pg.com
or
P&G
Marina
Barker, +44 193-289-6310
barker.mr@pg.com
or
P&G
Paul
Fox, +001 513-983-3465
fox.pd@pg.com
or
Taylor
Rich
Gonnello, +001 212-714-5754
rgonnello@taylorpr.com