06/07/2010 11:00:00

dunnhumbyUSA’s Stuart Aitken Assumes CEO Role

dunnhumbyUSA, a global leader in building sales and brand value for

consumer goods and retail companies, has named Stuart Aitken as its

Chief Executive Officer. Aitken, hired in August 2009 as Chief Operating

Officer just as dunnhumbyUSA christened its new 150,000 square foot

Cincinnati headquarters, assumed management of dunnhumbyUSA from then

CEO Simon Hay, who relocated to London to assume broader

responsibilities with the company’s London-based operations.

dunnhumbyUSA continues on its growth trajectory, maintaining its hiring

plans through 2011 to add 150 new employees to its U.S. operations.

dunnhumbyUSA employs over 350 in Cincinnati and five other U.S.

locations, with 2009 revenue of $ 190 million. dunnhumbyUSA continues to

be recognized for its exceptional workplace culture, having recently

been named a Top Workplace by Enquirer Media. The recognition was based

on a broad-based employee survey that ranked company leadership, career

opportunities, workplace flexibility, compensation and benefits.

Since Aitken’s hiring, dunnhumbyUSA has expanded its partnership with

Macy’s, establishing a New York office; has made significant progress

against the expansion of its consumer packaged goods client base; under

the recently established dunnhumby Canada, a joint venture with Metro, a

leading food retailer in Canada, secured the Canadian Tire business.

“Working collaboratively, we’ve accomplished a great deal in the ten

months since I’ve been on board. We continue to be laser focused on

building Kroger’s customer-based strategy, growing our consumer packaged

goods business globally, and expanding our portfolio of retail clients –

by putting the unrelenting voice of the customer at the heart of

everything we do and applying those learnings into actionable strategies

that effect our clients bottom lines,” noted Stuart Aitken, dunnhumbyUSA

CEO.

Aitken’s deep experience in loyalty programs, marketing, retail and

grocery, through his previous executive roles at arts and crafts retail

chain Michael’s Stores Inc., and grocery retail giant Safeway, Inc.,

have ideally positioned him to lead dunnhumbyUSA’s continued exponential

growth.

Since relocating to Cincinnati from Dallas, Texas, Aitken has become

involved in the local community through board membership in the European

American Chamber of Commerce, as a judge for the Ernst & Young

Entrepreneur of the Year Awards and was recently selected as a 2010

“Pink Tie Guy”, ambassadors for breast health, by the Susan G. Komen For

The Cure of Greater Cincinnati, and has just been named to the Board of

Trustees for the Cincinnati Symphony Orchestra. Aitken emphasizes the

importance of community involvement across the company employing

significant efforts towards volunteerism and financial support of local

non-profit organizations.

Through dunnhumby’s joint venture partnership with The Kroger Co.,

dunnhumby has helped Kroger focus on what matters most to its customers

– good prices, a memorable shopping experience, the right products and

great people.

“Stuart’s keen sense of what matters most to customers is helping us

strengthen our connection with our loyal shoppers,” said Don Becker,

executive vice president of Kroger. “Stuart and his team at dunnhumby

play an instrumental role in helping Kroger earn each customer’s loyalty

for life.”

About dunnhumbyUSA

dunnhumby is the global leader at helping companies understand the

wants, needs and desires of their customers. Insights from over 350

million people in 24 countries enable dunnhumby’s clients to put the

customer at the heart of the way their people, processes and systems

work. Once companies put the customer first in business decisions, they

become their customers’ first choice—increasing brand value as they buy

one more product, one more time.

dunnhumbyUSA is a joint venture of The Kroger Company and London-based

dunnhumby. Employing more than 1,300 people in 30 offices in Europe,

Asia and the Americas, dunnhumby serves a prestigious list of companies

including The Kroger Co., Tesco, Coca-Cola, General Mills,

Kimberly-Clark, Macy's, Panera Bread Company, PepsiCo and Procter &

Gamble. For more information, visit www.dunnhumby.com

For dunnhumbyUSA

Ann Keeling or Suzanne Blackburn,

513-381-3248

suzanne@cristofolikeeling.com

ann@cristofolikeeling.com

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