the Rubicon Project, the digital advertising technology and data
company, has launched Permission Control 2.0, sales rights management
and pricing control technology that delivers efficient and safe access
to the most sources of advertising revenue for publishers. Permission
Control 2.0, within the Rubicon Project’s REVV for publishers™
advertising technology platform, is the infrastructure that gives
premium publishers complete visibility and control over which demand
partners can sell their inventory, at what level of transparency and at
what price. With Permission Control 2.0 now in place, the company is
also launching its real-time bidding (RTB) beta program with a limited
number of industry-leading partners, designed to ensure publishers will
be able to safely capture all potential ad revenue, from all buying
methods.
By leveraging the Permission Control 2.0 platform, publishers can view
and manage sales rights and transparency across all demand sources (such
as ad networks, exchanges, rep firms, other publishers, agency
exchanges, DSPs) by geographic region, partner, site and most
critically, price. By giving publishers complete control over how their
inventory can be sold, and by whom, Permission Control 2.0 also empowers
demand partners to gain transparent information about how they can
access premium Web inventory on behalf of their advertisers.
By setting Permission Control 2.0 technology in place, publishers are
assured they can safely capture money spent through all industry buying
methods – including real-time bidding (RTB), cookies, audience segments,
content/contextual segments and site buys – without putting their
pricing and direct sales efforts at risk.
“The market currently lacks rules around transactions between
publishers, demand partners and their advertisers. This lack of clarity
around the rules of engagement has led to price erosion, data leakage
and channel conflict within the market,” said Craig Roah, COO and
Founder of the Rubicon Project. “As we work to create a fair
marketplace, we are committed to providing publishers with transparent,
efficient and safe access to all sources of demand to best monetize
their ad inventory. Our team has dedicated thousands of hours developing
the market’s first and only technology platform that ensures pricing
protected by publisher-assigned sales rights, which gives publishers
power and control over who’s allowed to sell their inventory, and how,
around the world.”
Permission Control 2.0 delivers complete transparency, with features for
publishers including:
Global Rights Management: Control how inventory is sold all over the
world by assigning sales rights, in addition to protecting pricing by
country and region (for domestic and international territories);
Transparency Settings: Manage the level of transparency at which each
demand partner can sell inventory, by geography, site and ad size;
Pricing Controls: Unlock revenue potential and control the price at
which demand partners can sell inventory, by geography, site and ad
size;
Command Central Dashboard: View and manage permissions for all global
sales partners and all the ways they can buy in a single dashboard.
Demand-side platforms (DSPs), ad network and exchange partners who have
agreed to the unique rules that protect publishers in the Rubicon
Project’s RTB beta program include AppNexus, Brandscreen Inc.,
ContextWeb’s ADSDAQ Ad Exchange, CPX Interactive, DataXu, Invite Media,
Infectious Media, LucidMedia, MediaMath and Triggit. In concert with
Permission Control 2.0, the RTB beta program makes REVV the only
technology solution on that market that facilitates connection with such
a large number of partners while ensuring the highest level of publisher
protections, driven both by strict business rules and unparalleled
technology.
For publishers interested in learning more about Permission Control 2.0,
please send an email to events@rubiconproject.com
to request an invite for a webinar on April 29 at 10am ET or 10am PT.
About the Rubicon Project
Headquartered in Los Angeles, the Rubicon Project launched in 2007 with
a mission to automate the $65 billion global online advertising
industry. The company’s digital advertising technology & data platform,
REVV for Publishers™, is engineered to accelerate revenue for premium
publishers. Backed by $42 million in funding from Clearstone Venture
Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock
Equity Fund, the Rubicon Project serves premium publishers like NBC
Universal, Gannett and CareerBuilder; optimizing more than 45 billion
ads each month and reaching more than 500 million unique Internet users.
the Rubicon Project also helps ad sales channels around the world gain
access to precise audience-segmented inventory, at broad scale.
the Rubicon Project
Devan Fearman
310-207-0272
devan@rubiconproject.com