05/04/2010 15:22:00

Unity Medical Announces New iPad Application to be Piloted by Leading Hospitals

Unity Medical, Inc. a premier provider of digital health tools that

enhance the patient experience today announced that two pioneering

hospital systems will pilot the company’s new Medical Video jLog™ for

the Apple iPad™, an innovative application that utilizes short form

interactive video to explain common medical procedures such as CT scans,

cardiac stent placements, and physical rehabilitation treatment. Florida

Hospital for Children at Walt Disney Pavilion in Orlando and St. Luke’s

Health System in Boise, Idaho will pilot customized versions of the jLog

app starting Monday, April 5.

“At Florida Hospital, we are continuously seeking new ways to enhance

patient engagement and ultimately patient outcomes. Technology is a

critical part of that mix,” said Marla Silliman, administrator of

Florida Hospital for Children. “This application will support our

patient resource specialists in ensuring that children and their parents

understand and feel comfortable with important medical procedures and

mitigate any potential fears or concerns they may have.”

The Florida Hospital application consists of an animated sequence of

five 2-4 minute videos and interactive Q&A featuring a young boy named

Max and his bear friend Buddy as Buddy undergoes a CT scan. Videos are

conversational, entertaining, age-appropriate, and provide children with

a detailed overview of the procedure. A similar jLog for MRIs will soon

be added.

The pilot program with St. Luke’s will initially include more than 20

jLogs, which includes content for patients undergoing heart and vascular

procedures, and for those participating in physical rehabilitation

programs. Patients can view videos and patient testimonials on iPads in

the hospital or download content directly from the iTunes store to their

iPad at home, for use anywhere they choose.

“St. Luke’s Health System has worked collaboratively with Unity Medical

on a number of Web-based platforms to prepare patients for medical

procedures and hospital visits or allow them to interact with health

care providers from home – user-friendly technology that patients say

helps them feel connected and knowledgeable about their condition,” said

David C. Pate, M.D., J.D., President and CEO of St. Luke’s Health

System. “We believe the new jLog iPad application will further enhance

patients’ experience both at the point of care, and wherever they choose

to receive the information.”

“Unity Medical has been fortunate to work with healthcare leaders

committed to evolving and improving the medical experience by increasing

patient engagement,” said Michael Boerner, Founder and CEO, Unity

Medical. “Now with a platform like the iPad that is highly portable, we

can offer dynamic, visual and impactful educational tools like jLog that

support health care professionals and their mission of serving the

patient in the hospital and clinic setting.”

Research has shown that video-assisted patient education can increase

patient knowledge and satisfaction and reduce anxieties. jLog was

initially developed as a Web-based platform and is now being expanded to

mobile technologies including the iPad.

Interviews, b-roll and product demonstrations are available upon request.

About Unity Medical

Unity Medical, an award-winning, innovator of healthcare technology

combines HD video production with Web 2.0 tools and high level strategic

consulting to create a best-in-class, patient engagement and education

platform. The goal of Unity Medical product and services is to connect

people and information, increase patient safety, reduce healthcare costs

and improve the quality of care. Its clients include leading hospitals,

clinics, and healthcare organizations looking for new ways to enhance

the patient experience and reduce the overall burden on the healthcare

system.

About Florida Hospital

The Walt Disney Pavilion at Florida Hospital for Children is a

full-service facility served by more than 70 pediatric specialists, one

of the largest panels of pediatric experts in Central Florida and a

highly trained pediatric team of more than 600 employees. This unique

children’s hospital provides patients with private, family-centered

pediatric rooms, a dedicated pediatric emergency department and an

Advanced Center for Pediatric Surgery. The recent expansion includes a

seven-floor dedicated entrance, three-story lobby, and when completed

the Walt Disney Pavilion at Florida Hospital for Children will

have a total of more than 200 pediatric beds.

About St. Luke’s Health System

St. Luke’s Health System is Idaho’s largest and only locally

controlled health care system employing more than 7,800 people. With

hospitals in Boise, Meridian, Ketchum and Twin Falls, St. Luke’s

provides patients with unmatched care in specialized medical fields

including cancer, heart and vascular, obstetrics, women’s services and

children’s health care. To find out more, visit www.stlukesonline.org.

Unity Medical, Inc.

Angela Lewton, 208-867-6808

angelal@unitymg.com

or

Lissette

Capati, 202-965-7807

lissette.capati@zenogroup.com

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