Woodford Reserve Bourbon has been voted “Whisky Brand
Innovator of the Year” for the entire world at this year’s Icons
of Whisky Awards, held by Whisky Magazine.
Woodford Reserve was recognized for its acclaimed Master’s Collection
for its great innovation. The Master’s Collection has included four
expressions since its inception; Four Grain, Sonoma-Cutrer Finish, Sweet
Mash and Seasoned Oak Finish.
The award recognizes the company that has pushed the envelope during the
year as the most innovative in the entire whiskey industry. It marks the
second time Woodford Reserve has received the award.
“It’s a great honor to receive this award for a second time from Whisky
Magazine,” said Chris Morris,Master Distiller for Woodford
Reserve. “This top accolade is a strong endorsement of the constant
innovation Woodford Reserve prides itself in. It shows the true passion
everyone at the Woodford Reserve Distillery has for crafting the best
bourbon in the world.”
The Icons of Whisky Awards celebrate the people and places behind the
greatest whiskies in the world, with the judging process taking place in
regional heats including the United States, Canada, Ireland, Japan,
Scotland and India. Woodford Reserve was named Brand Innovator of the
Year for the United States in early November and then went on to the
world finals held in London. The winners were announced at a ceremony
held on the eve of Whisky Live London on Feb 25.
Woodford Reserve is one of the fine spirits produced and marketed by
Brown-Forman Corporation, a producer and marketer of fine quality
beverage alcohol brands, including Jack Daniel’s, Southern Comfort,
Finlandia, Fetzer, Korbel, Tequila Herradura, Sonoma-Cutrer, Chambord,
Tuaca, and Bonterra. Please enjoy your bourbon responsibly. For more
information on Woodford Reserve, visit www.woodfordreserve.com.
Woodford Reserve Distiller’s Select Kentucky Straight Bourbon Whiskey,
45.2% Alc. by Vol., The Woodford Reserve Distillery, Versailles, KY
©2010.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6197990&lang=en
Brown-Forman Corporation
Svend Jansen, 502-774-7825
svend_jansen@b-f.com