QuickPlay Media, the
premier provider of solutions that manage the business of mobile video,
today announced the findings of its latest quarterly consumption
analysis. The results—aggregate usage statistics from 17 representative
QuickPlay-powered services—revealed an increase in the average number of
downloads per user and the average duration for each individual
streaming event.
The latest findings, compiled between October 1 and December 31, 2009,
showed an increase in the average number of video downloads per user
over the previous quarter. Specifically, the average downloads per user
rose from 8.3 in Q3 2009 to 9.9 in Q4 2009. This growth was driven
primarily by PrimeTime2Go™,
QuickPlay’s premium mobile TV service featuring full episodes of TV
shows from leading networks such as ABC, CBS, NBC, ESPN, MTVN and
Discovery Channel. Overall, 2009 saw steady quarter-over-quarter growth
in average downloads per user, with a 57 percent overall increase from
Q1 to Q4.
Viewing of streamed content also increased in the fourth quarter, with
increases in both total streams viewed and the average length of time
consumers spent viewing streams. During the fourth quarter, the typical
amount of time consumers spent viewing a stream saw a sharp increase
from three minutes and 13 seconds in Q3 to four minutes and 14 seconds.
In fact, this growth continued steadily throughout each quarter in 2009,
with a 70 percent overall increase from Q1 to Q4. This can be attributed
in part to the increasing availability of popular long-form content and
growing adoption of media-friendly smartphone devices.
In regard to specific type of content, the results from the fourth
quarter reflect similar preferences as the previous quarter with the
most popular video download genres being music, followed by
entertainment, movie previews and comedy. For live TV streams, the top
preferences were sports, news/talk, kids’ entertainment, weather and
comedy, while video stream favorites included user-generated content,
sports and news. On the audio front, the most popular genres for
streaming content included rock, comedy, news, and talk. Of note, for
the first time in 2009, “sports” replaced “news” as the top genre in
streaming live TV in the fourth quarter. In addition, user-generated
content ranked number one in the streaming video category for each
quarter, while music remained the top download genre
quarter-over-quarter.
"These findings show a rise in engagement with premium mobile video
services in 2009 and are a clear indication that users continue to
demand a variety of options for consuming content," said Wayne Purboo,
president and CEO, QuickPlay Media. "In 2010, innovations like our
Mobile Set-Top “Box” Solution - which enables the extension of premium
programming to portable devices such as smartphones and other consumer
electronic devices - will spur further growth and interest."
"Mobile video services and devices have rapidly evolved to become a
compelling alternative to other sources of television content," said
Susan Kevorkian, program director, Mobile Media & Entertainment at IDC.
"Companies like QuickPlay that make it easy for TV service providers and
mobile operators to offer consumers a convenient, high-quality
multi-screen TV viewing experience will continue to be at the leading
edge of this evolution.”
About QuickPlay Media
QuickPlay Media Inc. is the premier provider of solutions to manage the
business of mobile video. Successfully used by the World’s leading
communications providers, QuickPlay provides the fastest and most
flexible way for companies to deliver mobile video worth
watching. QuickPlay is headquartered in Toronto, with sales offices in
London and throughout the US. For more information please visit them
online at www.quickplay.com
or on Facebook at www.facebook.com/quickplaymedia.
Interested parties can also follow QuickPlay Media on Twitter at @quickplaymedia.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6176014&lang=en
QuickPlay Media Inc.
fama PR
Doug Fraim, 617-758-4176
quickplay@famapr.com