Hampton Hotels (www.hampton.com),
the international brand of nearly 1,800 mid-priced hotels and one of
Hilton Worldwide’s portfolio of ten brands, today announced that it
opened 143 hotels in 2009, and added more than 13,000 rooms to the
Hampton system. The brand is poised to continue its growth trajectory in
2010, with more than 100 hotels already expected to open during the year.
“Our consistent capture of market share is evidence that Hampton
continues to provide quality accommodations and excellent service that
keeps our guests coming back,” stated Phil Cordell, Global Head, Focused
Service & Hampton Brand. “As we continue to open nearly three hotels a
week, delivering consistent value to our franchisees remains a top
priority. Supporting our owners and hotel team members with tools and
resources to keep hotel sales growing helps the Hampton brand rise above
our competitors.”
Cordell continued, “Hampton also prides itself on working closely with
our franchisees to involve them in important decisions and discussions
that increase the brand equity and drive business to the properties.”
2010 is off to a great start for Hampton. The brand was ranked 4th in Entrepreneur
Magazine’s annual Top 500 Franchises list, known as the world’s first,
best and most comprehensive franchise ranking. The brand also received
the Travel Weekly Reader’s Choice Award for favorite mid-priced
hotel brand for the fifth consecutive year.
Adding value to each guest’s stay is a key point of focus for Hampton in
the coming year. Although many industry experts agree that some economic
rebound will begin in early 2010, travelers will surely continue to look
for the best value for their money while on the road. Hampton will
continue to showcase several free amenities like its On the House hot
breakfast and high-speed internet access, offerings that keep guests
fueled and connected. Several new product and service enhancements,
which are expected to be launched during the year, will allow Hampton to
continue enhancing the consistent guest experience at each and every
hotel globally.
As the brand looks to 2010, more Hampton by Hiltons are planned to open
in Europe and expected to be primarily new builds and building
conversions. Cordell adds, “As part of Hilton Worldwide, our goal is to
grow and expand our offerings overseas. We are widening our reach so
that we can engage and assist our franchisees that are looking for
global growth.”
The brand also looks forward to maintaining and elevating relationships
with franchisees and on-property team members. Internal communication
platforms, online sales and marketing tools and various training
resources are just a few of the many ways Hampton offers support to
every hotel to ensure day-to-day success.
About Hampton Hotels
The Hampton brand, including; Hampton Inn, Hampton Inn & Suites, Hampton
Inn by Hilton, Hampton Inn & Suites by Hilton and Hampton by Hilton is
an award-winning leader in the mid-priced hotel segment. With nearly
1,800 properties globally Hampton Hotels is part of Hilton Worldwide,
the leading global hospitality company. All Hampton Hotels offer warm
surroundings and a friendly service culture that share a common
“personality” supported by the 100% Satisfaction Guarantee. High-quality
accommodations, in-room conveniences and the latest technology, combined
with numerous locations and consistent offerings, have made Hampton a
leader in its segment and one of the fastest growing hotel brands.
For more information about Hampton Hotels, please visit www.hampton.com/pressandmedia,
www.facebook.com/Hampton
or follow us on Twitter at www.twitter.com/HamptonFYI.
About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the
lodging sector from luxurious full-service hotels and resorts to
extended-stay suites and mid-priced hotels. For more than 90 years,
Hilton Worldwide has been offering business and leisure travelers the
finest in accommodations, service, amenities and value. The company is
dedicated to continuing its tradition of providing exceptional guest
experiences across its global brands. Its brands are comprised of more
than 3,500 hotels in 81 countries and include Waldorf Astoria Hotels &
Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites
Hotels, Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites by
Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company
also manages the world-class guest reward program Hilton HHonors.
For more information about the company, please visit www.hiltonworldwide.com.
Charmaine Easie-Samuels
Hampton Brand Communications
(901)
374-5534
charmaine.easie-samuels@hilton.com
or
Andrew
Crosby
Crosby Volmer International
(901) 575-0010
acrosby@crosbyvolmer.com