28/01/2010 14:00:00

Ideas International Joins The Green Grid

Ideas International (IDEAS)

(ASX:IDE), the leading global supplier of actionable comparative

intelligence on enterprise IT infrastructure, today announced its

membership in The

Green Grid. A global consortium of companies, government agencies

and educational institutions, The Green Grid is dedicated to advancing

energy efficiency in data centres and business computing ecosystems.

Ideas International is joining The Green Grid as a General Member to

collaborate with others in the data centre industry to help

organizations improve data centre efficiency and increase energy cost

savings.

IDEAS provides its global clients with powerful online tools, such as

its Server

CAR and Carbon Calculator. IDEAS tools can be used for comparative

benchmarking across the world of datacentre systems infrastructure, to

assess the ‘greenness’ of a datacentre and model the virtualization and

consolidation opportunities across the estate of an organization’s IT

infrastructure. They can help CIOs better understand the options to

reduce power consumption, physical and environmental footprint, energy

consumption and costs and can help Solutions Architects look at the

system selection options and analyze their options in detail. Embedded

within such tools, the IDEAS Relative Performance Estimate (RPE2)

provides licensed users with comparable performance information for

server consolidation studies and the initial evaluation phase of server

selection.

The Green Grid seeks to provide industry-wide recommendations on best

practices, metrics and technologies that will improve overall data

centre and business computing energy efficiencies. By joining The Green

Grid, IDEAS is helping influence both developers and end users of data

centre technology.

“We are very pleased to be a member of The Green Grid,” said Stephen

Bowhill, CEO, Ideas International. “IDEAS is committed to providing

innovative tools which assist enterprises in modeling and analyzing IT

infrastructure and can help companies meet their sustainability,

efficiency, environmental and cost reduction programs. We look forward

to networking within The Green Grid to discuss how these services can

best help in members’ environmental and technology refresh programs and

to sharing with and discovering from The Green Grid members what

environmental or technical metrics will be important to this community

in the future.”

IDEAS

Stephen Bowhill, CEO

+61 (0)2 9472 7701

+61

(0)403 852 734

stephenb@ideasinternational.com

www.ideasinternational.com

or

Media

Contact:

Richelle Gillett

+61 (0)2 9954 3299

+61

(0)421 808 292

richelleg@spectrumcomms.com.au

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