With the high definition holographic video system Eyeliner, ABBA returns
to the stage through a holographic illusion of the group for the visitor
to interact with. Senior director of production Mats Daleskog of Touring
Exhibitions, the company behind ABBAWORLD, says, ‘‘We were very
impressed with the Eyeliner system when it was presented to us by Musion
Systems, and we immediately knew that this was something we had to
incorporate into ABBAWORLD. It’s an amazing, seemingly magical
technology, and Musion Systems have really excelled themselves when it
comes to this one.’’
Together with content provider Square Zero, Musion Systems has made it
possible for the visitor to come closer to ABBA than ever before. Ian
O’Connell, Director of Musion, commented, “ABBAWORLD is taking a bold
step in showing the world’s first live motion capture interactive
hologram in the form of a live karaoke concert. We are delighted to help
facilitate this cutting edge holographic presentation which will enable
visitors to experience a truly immersive ABBA concert.”
Touring Exhibitons President Magnus Danielsson is excited, “When we
started the company, we set ourselves some goals; one was that we wanted
to develop the exhibition market. This concept is a big step forward in
the right direction and adds tremendous entertainment value. I am sure
the audience at ABBAWORLD will be absolutely amazed by what has been
achieved.”
The Musion Eyeliner uses a specially developed foil that reflects images
from high definition video projectors, making it possible to produce
virtual holographic images of variable sizes and incredible clarity,
using industry standard software. The system can be seen at ABBAWORLD
when the exhibition makes its long awaited debut in the heart of London
for a limited run at the Museum Hall, Earls Court, on 27 January 2010.
Tickets are available from www.livenation.co.uk
and are priced at £22.00 / £19.50 (subject to a booking fee).
ABOUT ABBAWORLD
ABBAWORLD is a unique touring exhibition filled with music, original
costumes, history, images, instruments and never-before-displayed
memorabilia from ABBA´s recording and performing heyday. ABBAWORLD is an
interactive experience featuring the latest technology in sound,
visuals, multimedia and communications. It is the only exhibition of its
kind, with memorabilia approved by ABBA. Most of the items have been
supplied exclusively by the quartet: Anni-Frid Lyngstad, Benny
Andersson, Björn Ulvaeus, and Agnetha Fältskog.
For more information please visit: www.abbaworld.com
ABOUT TOURING EXHIBITIONS
Touring Exhibitions creates exhibition experiences for all audiences and
is backed by Polar Music, which is part of Universal Music Group;
Eventum Exhibitions, with roots from Live Nation; Parks & Resorts
Scandinavia; Synergera Rättighetsförvaltning; and an investment group
led by Investering i Kunskap.
For more information, please visit: www.touringX.com
ABOUT MUSION SYSTEM LIMITED
Musion® Systems Limited is a privately owned company and the exclusive
master global licensor for the Eyeliner™ projection system. Eyeliner™ is
unique and protected by patents granted in countries all over the world.
Musion® is principally an intellectual property licensing company. The
business is based around exploiting a number of patents that have been
issued on producing Pepper's Ghost, using a purpose designed foil rather
than glass. For reference, the patent has been granted as a "process
patent."
For more information, please visit: www.musion.co.uk
ABOUT SQUARE ZERO
Square Zero is an animation and design house that specialises in 2D and
3D animation, compositing for broadcast, advertising, corporate and
film. They are able to take a broad range of projects from the
conceptual stages, to production and through to high quality products.
For more information, please visit: www.squarezero.co.uk
Photo credits: Fanny Oldenburg
This information was brought to you by Cision http://www.cisionwire.com
LD Communications
Lisa Faichney / Matthew Collier
T: 020 7439
7222
E: lisa@ldcommunications.co.uk
/ Matthew@ldcommunications.co.uk