12/01/2010 14:00:00

Prysm Launches Groundbreaking Laser Phosphor Display (LPD) Technology for Large Format Display Applications

Prysm,

Inc., today announced the public launch of its groundbreaking

technology, Laser Phosphor Display (LPD). LPD

is a new category of large format displays, with the lowest power

consumption and environmental impact along with freeform flexibility,

long-lasting performance and brilliant picture quality.

LPD images are created by using a laser engine to excite a phosphor

screen and are the first display technologies to achieve the following

benefits:

Ecovative

LPD consumes up to 75 percent less power than other display

technologies. Prysm’s LPDs are made with low impact manufacturing

processes and non-toxic materials. This translates into the lowest cost

of ownership and carbon footprint of any large format display.

Long Lasting

LPD utilizes long-life semiconductor lasers and a self-calibrating

architecture to deliver uniform image quality for years of trouble free

use.

Free Form

LPD enables displays of any shape, size and resolution allowing for

innovative dynamic environments.

Brilliant Pictures

LPD delivers high brightness, high resolution, high contrast and natural

color content with zero motion blur.

“Prysm's technology addresses the key segment of large-area displays

with the promise of low power operation and scalability,” said Paul

Semenza, Senior Vice-President at DisplaySearch,

the leading display market research firm. “This type of technology could

open up new markets in consumer and professional applications.”

Founded by Amit Jain and Roger Hajjar in 2005 under the name Spudnik,

Prysm’s patented LPD technology is supported by over 100 employees and

leading manufacturing and component supply partners worldwide.

“We have spent the last 4 years developing a truly disruptive technology

with a team of the best technologists in the industry,” said Amit Jain,

CEO of Prysm, Inc. “LPD is generating excitement from prospective

customers around the world. Although we knew that image quality would

appeal to customers everywhere, we have also found the LPD energy

efficiency to be very important in every geographic market. Prysm

provides regulators a proof point that one can make energy efficient

displays without compromising quality or cost.”

About Prysm

Founded in 2005, Prysm, Inc. is a privately held company based in San

Jose, California with operations worldwide. Prysm develops, manufactures

and sells ecovative large format display products using its patented

Laser Phosphor Display (LPD) technology.

For more information, visit us at http://www.prysm.com.

Prysm, Inc.

Christine Morris, +1 408-586-1143

Director of

Marketing Communications

cmorris@prysm.com

or

Vantage

Communications for Prysm

Catriona Harris, +1 407-767-0452 x222

charris@pr-vantage.com

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