AOL today previewed its new brand identity for its future as an
independent company committed to creating the world’s most simple and
stimulating content and online experiences.
The new AOL brand identity is a simple, confident logotype, revealed by
ever-changing images. It’s one consistent logo with countless ways to
reveal. The new brand identity will be fully unveiled on December 10,
when AOL common stock begins trading on the New York Stock Exchange.
“Our new identity is uniquely dynamic. Our business is focused on
creating world-class experiences for consumers and AOL is centered on
creative and talented people - employees, partners, and advertisers. We
have a clear strategy that we are passionate about and we plan on
standing behind the AOL brand as we take the company into the next
decade,” said Tim Armstrong, Chairman and Chief Executive Officer of AOL.
AOL partnered with Wolff Olins, a global brand and innovation
consultancy, to develop a brand identity that speaks to the company’s
future. The identity itself is a platform for expression and creativity
reflecting the content, products and services which AOL offers. Some of
the world’s best creative artists, including Universal Everything, GHAVA
and Dylan Griffin created art and animations for the brand.
“Historically brand identity has been monolithic and controlling, little
more than stamping a company name on a product. AOL is a 21st
century media company, with an ambitious vision for the future and new
focus on creativity and expression, this required the new brand identity
to be open and generous, to invite conversation and collaboration, and
to feel credible, but also aspirational. We’re delighted to have worked
so closely with the AOL leadership team to create something bold and
exciting that sets AOL apart,” said Karl Heiselman, CEO of Wolff Olins.
About AOL
AOL is a leading global Web services company with an extensive suite of
brands and offerings and a substantial worldwide audience. AOL’s
business spans online content, products and services that the company
offers to consumers, publishers and advertisers. AOL is focused on
attracting and engaging consumers and providing valuable online
advertising services on both AOL’s owned and operated properties and
third-party websites. In addition, AOL operates one of the largest
Internet subscription access services in the United States, which serves
as a valuable distribution channel for AOL’s consumer offerings. AOL LLC
is a wholly owned subsidiary of Time Warner Inc.
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AOL
Tricia Primrose
703-265-2896 (office)
917-679-9585
(cell)
tricia.primrose@corp.aol.com
or
AOL
Caroline
Campbell
917-606-4772 (office)
404-444-7970 (cell)
c.campbell@corp.aol.com