WASHINGTON, DC -- (Marketwire) -- 10/20/09 -- eMetrics Marketing Optimization Summit -- Quantivo, the leader in on-demand
Behavioral Analytics, today announced the release of a newly-authored
book, "Behavioral Analytics For
Dummies®," designed to give marketing, web analytics and business
intelligence professionals the knowledge required to exploit the benefits
of behavioral analytics across their business. The book, now available for
download from Quantivo, offers unique behavioral analytics tactics and
strategies that turn customer data into profit-driving actions.
"'Behavioral Analytics For Dummies' expands Quantivo's thought-leadership
in the market and helps companies discover the true value that behavioral
analytics can bring to their business," said Brian Kelly, CEO at Quantivo.
"We're happy to share our expertise and continue our leadership in this
space, first with the only cloud-based behavioral analytics solution, and
now by releasing this easy-to-understand book that will enable medium and
large businesses to quickly understand and apply the benefits of behavioral
analytics."
"Behavioral Analytics For Dummies" includes insightful and educational
information that will help companies find the profits hidden within
customer behaviors across all touch points. The book covers areas that
include:
-- Who should use behavioral analytics
-- How behavioral analytics is different from other analytics tools
-- How to choose a reputable behavioral analytics vendor
-- How to apply behavioral analytics to business strategy
-- How the power of affinities guides companies to make the right
strategic and tactical decisions
"Behavioral Analytics For Dummies" details how behavioral analytics
provides insights into customers' behaviors, helping companies get more
customers, keep customers coming back, and grow their profits. In the
familiar and easy-to-understand manner of the "For Dummies®" series, the
book will help readers get a handle on exactly how to apply behavioral
analytics in any business, from marketing to customer support, retail to
media, online or offline.
"Behavioral Analytics For Dummies" is available for free download directly
from Quantivo's website at www.quantivo.com/dummies.
About Quantivo
Quantivo is pioneering a fundamentally new approach to Behavioral
Analytics. For the first time, corporate decision-makers can quickly
uncover behavioral patterns across any aspect of their customer
interactions and act on these timely insights to increase customer
acquisition, retention, up-sells, cross-sells and web monetization. By
combining
large-scale analytics with rapid SaaS delivery,
Quantivo is the only company that puts impactful revenue-generating
insights directly into the hands of a wide set of executives and analysts
for applications such as loyalty analysis, merchandising and marketing optimization and online
analytics. For more information, visit www.quantivo.com.
About "For Dummies®"
After nearly 20 years and with more than 200 million copies printed, "For
Dummies" is the world's bestselling reference series, well known for
enriching people's lives by making knowledge accessible in a fun and easy
way. Loyal customers around the globe agree that "For Dummies" is "more
than a publishing phenomenon
[it is] a sign of the times," [The New York
Times]. The books span every section of the bookstore, covering topics
from health to history, music to math, sports to self-help, technology to
travel and more. The "For Dummies" brand presence is further expanded with
the addition of eBooks, a corporate custom publishing program, a robust
consumer website and a licensed product line that includes consumer
electronics, culinary, crafts, video, software, musical instrument packs,
home improvement, automotive, game and more. For more information, visit
Dummies.com. "For Dummies" is a branded imprint of Wiley.
All trademarks and registered trademarks in this document are the
properties of their respective owners.
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Sylvie Tongco
Reichert Communications, LLC
415-248-0230 ext. 7017
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