15/09/2009 12:45:00

2K Sports Hits the Ice with NHL® 2K10

2K Sports announced today that NHL® 2K10, the 10th

anniversary edition of the popular hockey franchise, is now available

for the Wii™ system from Nintendo, Xbox 360® video game and

entertainment system from Microsoft, and the PlayStation®3 (PS3™) and

PlayStation®2 computer entertainment systems. Featuring 2009 Hart

Memorial Trophy and Lester B. Pearson Award winner Alex Ovechkin of the

Washington Capitals as its cover athlete and spokesman, NHL 2K10 brings

the fast-paced action and fun of the NHL right to your living room while

staying true to the sport.

Whether you’re a die-hard NHL fan or a casual player, NHL 2K10's

pick-up-and-shoot controls, true-to-life authenticity and variety of on-

and off-line multiplayer modes promise hours of entertainment. For the

first time ever, NHL 2K10 for Wii will provide fans with a

full-featured version of their favorite hockey game, along with a new

franchise mode with full online play and numerous gameplay improvements,

such as stumble shots and stick lifts. NHL 2K10 for Wii

will support the Wii MotionPlus™ for precise one-to-one control and Wii

Speak™ to chat with and challenge friends online, and will also offer

the Wii-exclusive multiplayer mode – Mii™ Super Skills Competition.

“We’re excited about what NHL 2K10 will do this year for

social gaming,” said Greg Thomas, senior vice president of sports

development for 2K. "The depth of the online features in NHL

2K10 set a new standard, with virtually every game mode

available across all platforms, including some that are exclusive to

Wii. NHL 2K10 promises to bring fans the fun and

excitement that the NHL is known for, while still staying true to

hockey.”

Developed by 2K Sports’ Visual Concepts studio, NHL 2K10

is rated E10+ by the ESRB and is available now for Wii, Xbox 360, and

the PlayStation 3 and PlayStation 2 systems. For more information about NHL

2K10, please visit www.2ksports.com/games/nhl2k10.

2K Sports is a division of 2K, a publishing label of Take-Two

Interactive Software, Inc. (NASDAQ: TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a

global developer, marketer, distributor and publisher of interactive

entertainment software games for the PC, PlayStation®3 (PS3™) and

PlayStation®2 computer entertainment systems, PSP®

(PlayStation®Portable) system, Xbox 360® video game and entertainment

system from Microsoft, Wii™ and Nintendo DS™. The Company publishes and

develops products through its wholly owned labels Rockstar Games and 2K,

which publishes its titles under 2K Games, 2K Sports and 2K Play.

Take-Two also distributes software, hardware and accessories in North

America through its Jack of All Games subsidiary. The Company’s common

stock is publicly traded on NASDAQ under the symbol TTWO. For more

corporate and product information please visit our website at www.take2games.com.

NHL and the NHL Shield are registered trademarks and NHL Awards name and

logo are trademarks of the National Hockey League. NHL and NHL team

marks are the property of the NHL and its teams. All Rights Reserved.

NHL 2K10 is an Officially Licensed Product of the NHL.

NHL 2K10 is an Officially Licensed Product of the NHLPA. NHLPA, National

Hockey League Players' Association and the NHLPA logo are trademarks of

the NHLPA. © NHLPA.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks

of the Microsoft group of companies and are used under license from

Microsoft.

"PlayStation" and the "PS" Family logo are registered trademarks and

“PS3” is a trademark of Sony Computer Entertainment Inc.

Wii and the Wii logo are trademarks of Nintendo.

All trademarks and copyrights contained herein are the property of their

respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are

considered forward-looking statements under federal securities laws and

may be identified by words such as "anticipates," "believes,"

"estimates," "expects," "intends," "plans," "potential," "predicts,"

"projects," "seeks," "will," or words of similar meaning and include,

but are not limited to, statements regarding the outlook for the

Company's future business and financial performance. Such

forward-looking statements are based on the current beliefs of our

management as well as assumptions made by and information currently

available to them, which are subject to inherent uncertainties, risks

and changes in circumstances that are difficult to predict. Actual

outcomes and results may vary materially from these forward-looking

statements based on a variety of risks and uncertainties including: our

dependence on key management and product development personnel, our

dependence on our Grand Theft Auto products and our ability to develop

other hit titles for current generation platforms, the timely release

and significant market acceptance of our games, the ability to maintain

acceptable pricing levels on our games, our reliance on a primary

distribution service provider for a significant portion of our products,

our ability to raise capital if needed, risks associated with

international operations, and the matters relating to the investigation

by a special committee of our board of directors of the Company's stock

option grants and the claims and proceedings relating thereto (including

stockholder and derivative litigation and negative tax or other

implications for the Company resulting from any accounting adjustments

or other factors). Other important factors and information are contained

in the Company's Annual Report on Form 10-K for the fiscal year ended

October 31, 2008, in the section entitled "Risk Factors," as updated in

the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended

July 31, 2009, and the Company's other periodic filings with the SEC,

which can be accessed at www.take2games.com.

All forward-looking statements are qualified by these cautionary

statements and apply only as of the date they are made. The Company

undertakes no obligation to update any forward-looking statement,

whether as a result of new information, future events or otherwise.

2K Sports

Bryan Lam, 415-507-7677

bryan.lam@2ksports.com

or

Access

Communications for 2K Sports

Ryan Jones, 415-844-6295

rjones@accesspr.com

or

Take-Two

Interactive Software, Inc.

Meg Maise (Corporate Press/Investor

Relations)

646-536-2932

meg.maise@take2games.com

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