03-09-2009 - 08:30

TomTom Reveals New TomTom GO x50 LIVE Series

Today, TomTom announces its new flagship series TomTom GO x50 LIVE. The

three portable navigation devices; TomTom GO 950 LIVE, TomTom GO 750

LIVE and TomTom GO 550 LIVE combine TomTom’s leading IQ Routes™

technology with a fully optimised user interface. In addition, the

TomTom GO x50 LIVE series comes with an expanded LIVE Services

offering, completely integrated in the device to deliver the ultimate

navigation package on the market today.

“As the world’s leading provider of navigation solutions and digital

maps, it is our duty to constantly break new ground, developing unique

technologies with the sole purpose of making the driver’s journey more

reliable, predictable and affordable,” says Corinne Vigreux, Managing

Director of TomTom. “Our unique innovations guarantee the fastest

routes, so users are empowered to confidently deal with the

ever-changing road situation and take the right decisions accordingly.”

Optimised user interface enhances functionality

Full attention has been paid to the integration of TomTom’s routing

technologies into the user interface of the device. This makes it more

intuitive and easier to operate; giving drivers all the information they

need about their journey before they set off, at a glance. HD Traffic™,

safety alerts and fuel prices are all clearly displayed on the screen

via the new LIVE snapshot. Once on the road, drivers

automatically receive real-time updates on what’s ahead, so they remain

informed throughout their journey.

On top of this, new menus including a frequent destinationsmenu

have been added to calculate a route to a frequently visited destination

easier and faster. Finally, an Eco Routes option has been added

to the route options menu, so drivers can select the most fuel-efficient

route to help reduce their impact on the environment.

Increased map coverage

The TomTom GO x50 LIVE series features more maps than ever before,

including Malta, Greece and Turkey for the first time. In addition, all

devices offer TomTom’s unique Map Share™ technology which allows users

to make instant changes to the map and share these with others through

TomTom HOME, TomTom’s free desktop application.

  • TomTom GO 950 LIVE comes with pre-installed maps for door-to-door

    navigation in US, Canada and 45 countries in Europe and offers

    Enhanced Positioning Technology (EPT) for uninterrupted navigation

    even when driving through tunnels;

  • TomTom GO 750 LIVE offer seamless door-to-door navigation across 45

    countries in Europe;

  • TomTom GO 550 LIVE features maps of specific country or region in

    Europe.

Powerful performance

The new TomTom GO x50 LIVE series calculates the fastest routes based on

the world’s largest collection of historical speed profiles. This

ever-growing database now includes over 800 billion historic speed

measurements of 15 million road kilometres in 24 European countries.

Once on the road, the device is constantly checking if there is faster

route, taking changing road conditions into account by using a

combination of IQ Routes technology and real-time HD Traffic

information³. This continuous optimisation of the route provides

shortest and most realistic travel times.

Price & availability

The TomTom GO x50 LIVE series will become available this autumn. Pricing

will be revealed as soon as the products become available. LIVE Services

are available on subscription basis for a flat fee of 9.95 Euro per

month with no hidden costs.

- END -

Ad 1: About TomTom IQ Routes™

TomTom IQ Routes applies the historical travel time experience of

millions of drivers to calculate the fastest route possible. The

technology is based on historical speed measurements for every time of

day, one for every road segment, from large motorways to small local

roads. In up to 35% of all cases, the use of IQ Routes results in

driving a faster route, saving significant travel time as well as money

and fuel.

Ad 2: See separate press releases on expansion of LIVE Services,

issued 3 September 2009

Ad 3: TomTom’s HD Traffic service is based on the anonymous

measurements of ordinary mobile phones moving through the network. A

significant proportion of mobile phones on the move are in cars.

Analysis of these results gives accurate traffic information for all

major and secondary roads. The HD Traffic service is further enhanced

with information from TomTom users who wish to share their travel time

information anonymously with other users. This contributes to the

accuracy and granularity of this unique service. It gives a much more

accurate traffic information resource than traditional systems and for

much larger territories.

For Investor Relations, please contact:

Richard Piekaar

Tel: +31 (0)20 757 5194

Email: ir@tomtom.com

 

Digital press materials:

For digital press materials, photos and videos, visit the Press

Extranet: http://extranet.tomtom.com.

Username: press-tt, password: TomTom

About TomTom

TomTom NV is the world’s leading provider of navigation solutions and

digital maps. TomTom NV has over 3,300 employees working in four

business units – TomTom, Tele Atlas, AUTO and WORK.

TomTom's products are developed with an emphasis on innovation, quality,

ease of use, safety and value. TomTom's products include all-in-one

navigation devices which enable customers to navigate right out of the

box; these are the award-winning TomTom GO family, the TomTom XL and

TomTom ONE ranges and the TomTom RIDER. Additionally, independent

research proves that TomTom products have a significant positive effect

on driving and road safety.

Tele Atlas delivers the digital maps and dynamic content that power some

of the world’s most essential navigation and location-based services

(LBS). Through a combination of its own products and partnerships, Tele

Atlas offers digital map coverage of more than 200 countries and

territories worldwide. The AUTO business unit develops and sells

navigation systems and services to car manufacturers and OEMs. WORK

combines industry leading communication and smart navigation technology

with leading edge tracking and tracing expertise.

TomTom NV was founded in 1991 in Amsterdam and has offices in Europe,

North America, Middle East, Africa and Asia Pacific. TomTom is listed at

Euronext Amsterdam in The Netherlands. For more information, go to www.tomtom.com

& http://investors.tomtom.com/index.cfm.

TomTom

Investor Relations:

Richard Piekaar, +31 (0)20

757 5194

ir@tomtom.com

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