Weekend warriors, rejoice! Just in time for the weekend, America’s go-to
destination for the best do-it-yourself home improvement information,
DIY Network, has taken the wraps off of its newly remodeled Web site DIYnetwork.com.
DIYnetwork.com
features do-it-yourself projects both big and small - from remodeling an
entire kitchen to stopping a leaky faucet – with thousands of how-to
instructions, videos and photos. (http://www.DIYnetwork.com)
Starting today users will find an enhanced weekend homepage featuring
front and center a choice of home
remodel and improvement projects that can be completed in a few
hours or several weekends. DIYnetwork.com’s enhanced search and easy
project finder make it simple to refine searches for other projects by
time needed, or a user can search by topic, activity or even as seen on
TV. From decks
to landscaping to painting, new topic pages filled with how-tos and
other helpful, related information around specific subjects are also a
good place to start for easy project reference.
“We want users to think of the DIYnetwork.com
Web site the same way they think of the smart, friendly, local home
improvement store owner; as a resource that always has the right answer,
offers useful advice and gives you confidence that you can do the job
right,” said Vikki Neil, general manager of Scripps Networks Digital.
“We also are giving our audience tools to talk to each other with new
comment capabilities and enhanced message boards. While we already have
the best DIY experts and advice, we also know that sometimes it helps to
hear from someone who has just completed the project you are beginning.”
The new DIYnetwork.com
also offers enhanced how-tos with step-by-step instructions, large,
vivid images and estimates for cost, time and difficulty so users can
budget time and resources wisely. For the first time, the Web site will
also have a spot running on DIY Network touting all of its features.
“DIY Network was launched in 1999 and has always been a truly converged
network with instructions and information online going hand-in-hand with
the programming on-air,” adds Neil. “The new redesign only enhances the
relationship between the two with more information available not just on
projects, but on the expert
hosts and shows
viewers see on TV.”
Glidden™
paints has signed on as the redesign sponsor, creating a special
online advertisement that will run the first few days of the new
DIYnetwork.com remodel reveal. “The biggest challenge we hear from
consumers is the painting process is too overwhelming with so many
choices and that they just don’t know how to get started,” said Rob
Horton, vice president of marketing for the maker of Glidden paint,
Glidden’s parent company, Akzo Nobel Paints LLC. “We have redefined the
painting experience by making it so easy that anyone can get the look
they want. There’s no simpler way to find a color you love and try it
before you buy it, than with Glidden. This is what we mean when we say
Glidden Gets You Going™.”
The award-winning DIYnetwork.com Web site is a leader in the Nielsen
Online Home & Garden category and is operated by Scripps Networks
Digital.
Scripps Networks Digital
Scripps Networks Digital is a diversified multi-platform programmer that
delights millions daily with award-winning content in the home, food and
living categories. Scripps Networks Digital’s Web sites -- HGTV.com,
FoodNetwork.com, DIYnetwork.com,
FineLiving.com, GACTV.com, Recipezaar.com, HGTVPro.com, FrontDoor.com,
Food.com and Food2.com -- are powered by engaging content, interactive
tools and social spaces that take fans of Scripps Networks cable brands
further into the story and offer online users information and
inspiration to fuel their passions. Scripps Networks Digital also
distributes content to mobile and online partners, providing lifestyle
solutions virtually anywhere, anytime.
If you are a member of the media, please log on to the Scripps
Networks Online
Media Center (http://newsroom.scrippsnetworks.com)
for the latest brand news, useful photos and graphics, detailed
programming information, contacts and current research.
About Glidden Paint
The Glidden paint brand offers a rich tradition of innovation and color
inspiration, having consistently embodied quality and performance for
generations of customers. From the first latex paints that were
developed and marketed under the Glidden brand decades ago, to today’s
broad assortment of versatile paints serving consumers and paint
contractors alike, the Glidden brand continues to reach new heights.
Glidden paint is part of AkzoNobel and is a category leader in the
company’s portfolio of internationally respected paint brands.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5995422&lang=en
Scripps Networks
Jerilyn Bliss, 865-560-4181
jbliss@scrippsnetworks.com