16/03/2009 08:00:00

Bebo Extends Reach Throughout Europe

AOL People Networks today announced the launch of Bebo across a series

of key European territories, and opened its doors to established and

emerging media brands AlloCiné, Clipfish, Telecom Italia owned Yalp!,

Diagonal View and Preview Networks’ Filmtrailer.

Bebo is a social experience that helps individuals discover what's going

on with their world and helps the world discover what’s going on with

them. Bebo’s Lifestream platform affords users a simple way to connect

and keep up with everyone and everything they care about irrespective of

which medium they use or where the activity takes place, be it on

YouTube, Flickr, Twitter, Facebook, Myspace or another site.

Translated in French, German, Italian, Spanish and Dutch, the new Bebo

experience in each of these territories (www.bebo.com)*,

marks Bebo’s continued international expansion. Bebo has already gained

a strong following as a social experience in the U.K., U.S., Ireland,

Australia, New Zealand, Canada and Poland with more than 22 million**

unique visitors worldwide.

"The proven success of our platform in the UK and Ireland positions us

well to expand into these dynamic continental European markets. The

social networking audience is growing rapidly and our new sites will

allow local users to connect with other users, entertainment and brands,

both globally and locally. The richness of our experience lies in the

user’s ability to express him or herself – as evidenced in our new

Lifestory feature – and in the ability to connect to people, media and

brands through the Lifestream and our Open Media Platform,” said Nicole

Vanderbilt, VP International, Bebo."

On Bebo, users connect with both existing friends and with other users

who share common interest and similar tastes. Through the Open Media

platform and the Lifestream, they can discover and share the media they

love wherever it lives. With the new international expansion, the social

network is adding several channels of premium entertainment content from

major local and global entertainment brands and emerging media companies.

Bebo’s new media partners, including AlloCiné, RTL’s Clipfish, Telecom

Italia owned Yalp!, Diagonal View and Preview Networks’ Filmtrailer will

be incorporated in Bebo’s groundbreaking Open Media platform. RTL’s

Clipfish and Telecom Italia owned Yalp!

will allow users easy access to a plethora of premium content in their

local language, while AlloCiné, the leading European portal dedicated to

cinema and TV series, will launch four new channels on Bebo as TV series

progammes (latest news in TV series), cinema programmes (latest news in

the film world) and upcoming trailers www.bebo.com/allocine).

AlloCiné will also launch 4 channels in the UK showcasing trailers for

films ‘out this week’, upcoming films, interviews and special reports (www.bebo.com/screenrush),

and in France Merci Qui! - a dedicated programme to classic movies (www.bebo.com/merciqui).

Clipfish, one of Germany's leading video portals, will offer selective

channels on Bebo Germany including popular formats such as: Clipfish

comedian Daniele Rizzo (www.bebo.com/danielerizzo)

and his interviews with movie stars from around the world; Astroclip,

the Clipfish Astrology Channel with video horoscopes for younger

audiences, and moviemag with reviews of all major movie launches in

Germany. Furthermore, the parties plan to allow Bebo users in Germany to

use Clipfish on Bebo's German video upload page, and plan to include on

each video on (www.clipfish.de)

an icon to ‘share this video’, enabling users to share Clipfish video

with their friends on Bebo Germany.

Mathias Blüm, Managing Director of Clipfish, added: "We are glad to team

up with Bebo for its launch in Germany. Bebo offers an excellent

platform to distribute a range of Clipfish channels and help us reach a

different audience. We are looking forward to a successful partnership,

and plan to offer further channels in the future."

Finally, Filmtrailer will allow users in France, Germany, Italy, Spain

and the Netherlands easy access to a plethora of the latest Hollywood

releases in their local language.

“Bebo understands how their next-gen users interact with entertainment

content”, commented Heather Stevenson of Preview Networks. “We are

pleased to be able to provide a quality offering of local language

cinema trailers for this community to interact with.”

To increase viral opportunities for media owners and publishers, Bebo

has created a "Share on Bebo” (http://www.bebo.com/c/share/help)

button for publisher sites, making it simple to implement and creating a

two-way conversation between the publisher and Bebo platform. When a

user shares his or her favourite media content, a status update will

appear in the user’s "sayings" and in their "Lifestream”, virally

spreading the news to his or her entire network and driving traffic back

to the media owner or publisher.

Bebo forms the centrepiece of the AOL People Networks business unit.

People Networks' collection of community platforms help improve people’s

lives by connecting them with everyone and everything they care about.

People Networks does this through a web-based experience on Bebo.com,

through desktop clients and mobile devices. At the heart of People

Networks is the Lifestream, a real-time, platform for aggregating and

distributing social feeds across mediums.

Notes to Editor:

Open Media: Established in November 2007 as a way for media companies to

promote, distribute and monetize their programming, while giving users a

new way to experience content online, Open Media allows users to

explore, store and curate within their personal profiles their favourite

global video content. They can then virally distribute that content

throughout their 'friends network' and the wider Bebo community. MTV,

CBS, BBC and more than 500 others are already a part of Open Media.

* Bebo.com is geo-targeted to show country specific content based on an

individual’s location and IP address

About Bebo

Bebo is your life online. It is a social experience the helps you

discover what's going on with your world and helps the world discover

what’s going on with you. Bebo has more than 22 million** unique

visitors worldwide and on the days that they use Bebo, they spend an

average of 25 minutes** on the site.

Bebo forms part of the AOL People Networks business unit which combines

Bebo, the AIM (excluding AIM Mail) and ICQ personal communications

networks, widget technology company Goowy Media, social search and

answer service Yedda, social aggregation service Socialthing! and

Userplane. People Networks' collection of community platforms reaches 93

million*** unduplicated users worldwide. Bebo is a wholly owned

subsidiary of AOL LLC, a majority-owned subsidiary of Time Warner Inc.

Source for metrics data in this release:

** ComScore Media Metrix, January 2009

*** Custom AOL-defined People Networks report, based on comScore

Media Metrix Audience Duplication report (January 2009)

About AlloCiné

AlloCine’s mission is to inform and entertain audiences in film and TV

series in France and Europe. With more than 6 million unique visitors*,

70% of the internet film audience and 25 million videos** viewed

monthly, AlloCine is the undisputed source for movie information in

France.

AlloCine has adapted its content model and services for the UK territory

with www.screenrush.co.uk

and Spain with www.sensacine.com

but also in Germany with the acquisition of the third cinema website www.filmstarts.de.

** Nielsen NetRatings, January 2009

* SmartAdserver, January 2009

 

URL Merci Qui! : bebo.com/merciqui

URL LaMinute! : bebo.com/laminute

URL Upcoming trailers: bebo.com/allocine

URL Tueurs en Séries! : bebo.com/tueureenseries

URL Screenrush: bebo.com/screenrush

About Diagonal View

Diagonal View (www.diagonal-view.com)

is a digital production house, jointly owned by ITN’s archive division,

ITN Source (www.itnsource.com),

and digital entrepreneur Matt Heiman. Diagonal View packages quirky and

unique archive content from ITN Source’s one million hours of footage

and syndicates it to commercial partners. Withover 150m views since its

launch in March 2008, Diagonal View is growing in popularity on social

networks and online outlets across the globe.

URL Diagonal View:

http://www.bebo.com/diagonal-view-fr

http://www.bebo.com/diagonal-view-de

About Clipfish

As subsidiary of RTL interactive GmbH Clipfish is the Videoclip-Portal

of RTL Television, Germany's most popular and successful television

channel. According to a survey of "Verband Deutscher

Zeitschriftenverleger" at the end of 2007 (Association of German

Magazine Publishers) Clipfish is the best-known brand for video portals

and social networks in Germany. About 2 Million Unique User per month

(Source: AGOF internet facts III 2008) are viewing exclusive content of

RTL and other exclusive content partners plus user generated content on

the entertainment platform. On a daily basis up to 3 million videos are

viewed. For advertisers Clipfish is an ideal platform for effective

branding campaigns and for placing video ads with a broad reach.

Furthermore Clipfish offers creative, interactive and crossmedial

marketing solutions with a high viral spreading capability. Clipfish,

marketed by IP Deutschland, is also accesible for mobiles and handhelds

via mobil.clipfish.de with a "best of" Clipfish.

About Preview Networks’ Filmtrailer.com

Preview Networks was established in 2004 with the goal of becoming the

leading international syndication company for the entertainment industry

operating in the major European markets. The company operates in nine

European markets dealing with more than 100 entertainment content

distributors and 1.000 online media partners including MSN, Bebo,

DailyMotion, The Guardian, MTVN, and Brightcove. Our consumer website,

Filmtrailer.com, is a film enthusiast site dedicated to all the latest

film trailers from local arthouse to large studio productions. From this

site, partners can syndicate film trailers across the Internet using our

embed, XML and podcast services to allow the broadest possible audience

to share the best quality, current movie trailers. The latest local

language movie trailers are available on our local sites in the

following countries UK, Germany, Netherlands, Sweden, Finland, Denmark,

Italy, Spain and France.

For more info, www.previewnetworks.com

or consumer site www.filmtrailer.com.

UK: www.bebo.com/filmtrailer

France: www.bebo.com/filmtrailerfrance

Germany: www.bebo.com/filmtrailerDeutsche

Spain: www.bebo.com/es-filmtrailer

Holland: www.bebo.com/filmtrailernederland

Italy: www.bebo.com/filmtraileritalia

AOL People Networks

Sarah Gavin, +44 (0)20 7291 4903

sarah@beboinc.com

or

Bebo

Alex

Brown, +44 (0)20 7291 4918

alex@beboinc.com

or

Diagonal

View

John Nolan, +44 (0)20 7430 4216

John.Nolan@itn.co.uk

or

RTL

(Clipfish)

Thomas Bodemer

Thomas.Bodemer@rtl.de

or

Preview

Networks/Filmtrailer.fr

+45 70 27 87 77

press@previewnetworks.com

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