11/02/2009 09:00:00

Earthtone Launches to Print Buyers in the Northeast

Earthtone today announced the launch of its revolutionary online

printing service to print buyers in the Northeastern United States.

Businesses and consumers will be channeled to Earthtone-enabled print

providers through a localized online and offline advertising campaign,

as the network rolls out across the US and Europe.

Nader Alaghband, Earthtone’s Founder, commented, “The absence of

affordable credit is making everyone – and not least the quick printing

industry – re-examine capital intensive business strategies. Earthtone

offers independent printers direct access to the fast growing online

printing market, without upfront costs, ongoing charges or the

questionable returns on investment. We’re happy to be launching in this

environment.”

Earthtone is a world-class e-commerce solution that gives tens of

thousands of smaller printers the tools to compete with big brand

printers or market share as their customers shift to e-procurement. By

bringing all types of print business together onto one vendor-neutral

platform, Earthtone offers smaller, independent printers the

technological benefits of economies of scale. Marketing, search engine

optimization and other awareness-raising activity helps channel new

customers from the web to printers’ storefronts via the Earthtone

platform.

Earthtone’s unique commercial model de-risks e-commerce for the print

businesses on the platform. There are no joining fees or subscription

charges, with printers paying a small commission for the business they

receive from Earthtone customers.

With the demand for online print buying growing rapidly, Earthtone seeks

to channel small business and SOHO buyers to its network by enhancing

their visibility and providing an easy way for potential customers to

find and use locally focused printers securely and efficiently over the

web.

Joining Earthtone takes less than 2 minutes and costs nothing. Print

providers can register to try out Earthtone at by visiting http://try.earthtone.net.

About Earthtone

Earthtone creates world-class e-commerce solutions to meet verified

needs in the online printing sector. Its global printing platform

connects SMBs, SOHOs, mobile professionals and consumers to a network of

independent print providers over the web securely and efficiently.

Earthtone delivers convenient, choice-rich and user-friendly online

print procurement to buyers and creates opportunities for independent

print providers by channeling business from the internet to their store.

www.earthtone.net

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