12/11/2008 16:05:00

Active Management Key to Surviving a Bear Market According to Couture Financial

Looking for a winning strategy in today´s tough financial

marketplace? Consider singer Kenny Rogers´ advice in "The Gambler,"

his big 1970s song: "You´ve got to know when to hold ´em and know when

to fold ´em."

Sarasota financial planner Phil Couture www.couturefinancial.com

says it no longer makes sense for investors to follow a passive

"buy-and-hold" strategy, waiting for those stocks to increase in value

through the years.

"Instead, you should consider an active management style for your

portfolio, taking steps to reduce your losses in a declining market

and preserve your capital so you have more to invest in the future,"

said Couture, CFP, president, Couture Financial, Inc. "It´s a flexible

approach followed by many savvy investors."

A Certified Financial Planner who has helped thousands of clients

since 1977, Couture says the theory behind a passive approach is that

no one can "time the markets" - forecasting upward or downward moves -

so an investor might as well hold onto those assets indefinitely. Of

course, real life isn´t that simple and even passive investors may

need to make adjustments in their portfolios from time to time.

But Paul Samuelson, an MIT professor and one of the nation´s

leading economists, has pointed out that the longer an investor holds

a stock, the more likely there will be a major market upheaval.

Couture says that´s certainly true with Wall Street´s market

cycles, According to a study by NDR Research, there have been 33 bear

markets since 1900 as measured by the Dow Jones Industrial Average.

Since it most recent peak in October 2007, the Dow has fallen nearly

40 percent, one of the most severe bear markets in the past century.

For most investors, the worst pain in a bear market comes from

seeing the loss of principal in their accounts, such as when a stock

falls from $50 to $25 a share. "But there´s another type of loss that

can be even worse," said Couture. "Inflation reduces the purchasing

power of your assets over time - a major drawback to passive

investing."

With the President-elect and Congress debating a new stimulus on

top of the $700 billion bailout and the high level of U.S. debt,

inflation is almost certain to return in 2009, said Couture, and

investors will need to adjust their strategy once again to address

this threat.

"For investors, the conclusion seems clear," he said. "An active

management strategy is best suited for this volatile global

marketplace."

Phil Couture is president and founder of Couture Financial, Inc.,

Sarasota, holds the professional designation of Certified Financial

Planner (CFP(R)). Since founding the firm in 1977, Couture has helped

thousands of clients achieve their individual investment objectives

with minimum risk.

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