22/10/2008 17:08:00

X-Rite Highlights Innovative Color Management & Control Solutions @ PDN PhotoPlus International, NYC

(NASDAQ: XRIT) X-Rite, Incorporated the world leader in color management

and measurement technologies (www.xrite.com),

showcases its innovative line of color control solutions across an

expanding photo user base, from simplistic to sophisticated, at the 2008 PhotoPlus

Expo, October 2325.

"Our products reflect the digital imaging gamut

responding to our customer requests by offering high-performance

solutions that include all the components necessary to meet their

specific workflow and budget needs,

comments Iris Mangelschots, X-Rite senior VP of global sales and

marketing.

On Display in Booth 818:

Enhancements include Portuguese and

automatic software update notification for ColorMunki Photo (www.colormunki.com/photo),

an integrated, versatile monitor-to-print match solution for wedding,

social, and portrait photographersor any

passionate advocate, for more: www.xritephoto.com/index.cfm/MenuItemID/481/MenuGroup/Products.htm.

An all-new program that allows X-Rite users

and competitive device owners to trade-up existing monitor/printer color

calibration or profiling solutions for ColorMunki Photo, for more: http://eon.businesswire.com/news/eon/20080910105124/en.

The newly consolidated i1®Pro

product line, including i1XTreme

that accurately profiles monitors, RGB & CMYK printers, scanners,

digital projectors, and digital cameras for fine art and commercial

photographers, graphic design production, and prepress professionals;

and i1Basic,

an affordable, upgradeable, professional spectral color measurement

solution and monitor profiler, for creative professionals, for more: http://eon.businesswire.com/news/eon/20080922005306/en.

The i1iSis

+ OBC, the industrys first Optical

Brightener Compensation (OBC) module for the X-Rite i1iSis for fine art

and commercial photographers, for more: www.xrite.com/product_overview.aspx?ID=751

Where

In The World Is Your ColorChecker? A

global contest, which awards creative uses of the X-Rite ColorChecker,

an industry standard for verifying true color, for more: http://eon.businesswire.com/news/eon/20080924005013/en.

Ongoing X-Rite Coloratti speaker program

featuring renowned photographers John

Paul Caponigro and Andy

Katz offering advice on how to achieve excellent fine art print

results.

About X-Rite

X-Rite

is the global leader in color science and technology. The company, which

includes color industry leader PANTONE

Inc., develops, manufactures, markets and supports innovative color

solutions through measurement systems, software, color standards and

services. (www.Xrite.com)

CJC Strategists

Charlé-John

Cafiero, 212-777-7654

XRitePR@cjcstrategists.com

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